This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Twitter is where people go to perpetuate a narrative in a very public setting.
The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. Connect with Lisa on Twitter: @LisaArledge.
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.
Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . This is a no-brainer.
In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). SCHEDULE A DEMO.
When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. Bell holds a degree in journalism from the University of Missouri School of Journalism.
Like, if this thing is going to change the world, how might it change a really simple business—like journalism? If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.
It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. I used to be much more active, having started out on Twitter more than 10 years ago @debweinstein.
It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat. Trust in social media and journalism are at an all-time low. Thanks for reading. Defending your Social Influence.
In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand.
But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” In fact, people may only notice your news when it appears on Twitter, in LinkedIn, or their Facebook news feed. The second ran in the NY Times : How Facebook is Changing the Way its Users Consume Journalism.
When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.
But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.
Believe it or not, Twitter has been around for nine years now. Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.”
There are approximately 6,000 tweets shared every second on Twitter. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Use a writing style that’s personal or journal-style writing. Can you imagine?
The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. An “Interview” with ChatGPT: What is Public Relations? Blogs were raging.
With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. Are you on Twitter? I ask this question a lot and am always surprised by how few candidates can claim a true Twitter presence.
Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . In support of this view, Meng et al. In support of this view, Meng et al. Pursue the APR.
The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read.
Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Connect with Lisa on Twitter: @LisaArledge. Now, these are tools that they need to use to do their jobs. For your PR team, this should be seen as a positive.
In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. SCHEDULE A DEMO.
These are citizens with massive social media followings who are not in the journalism industry but reporting to the public on current events. At this same time, we’re seeing a rise in internet “influencers,” which some have called “internet journalists.” Do internet journalists expose an outlet’s bias?
Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.
Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.
In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. After that summer, I changed my concentration in the journalism school and never looked back! What drew you to the field of PR? Is there a downside?
If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Follow her on Twitter: @jenlawhead. Write a press release. 500|5000 list).
And what better place to make those connections than on Twitter? Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Heather West.
Is this a sign of the future of PR (and journalism)? The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed. I definitely think that it is.
In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). SCHEDULE A DEMO.
B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.
I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started? I have glass in my head.
The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. Big companies do the Twitter; dabble with the rest. No surprises here every brand has a Facebook page and is on “the Twitter.”
In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in. I was a journalism major in college, but it was really more about the writing than about being a reporter.
Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.
Selected for an exclusive interview with the Fortune 500 executive! My Twitter profile says I live in Northern California. In my case, you can find my coverage areas on Twitter and my website. The invitation seemed interesting at first. One of a handful of journalists! That’s when I saw the specifics. I’m based in the Bay Area.
How long have you been in journalism and how did you get started? You can follow David on Twitter and LinkedIn. He lived on his boat at the municipal harbor in New Orleans and used the vessel as part of an effort to go out into the oil slick and help clean up wildlife. What elements or characteristics do you look for in a story?
I say that because often you might also see something in her Twitter bio or an Instagram post that you could use to make more of a personal connection. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience.
That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet.
The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. How do you innovate PR? One tweet can produce a story, and interacting with a reporter on Twitter or even Instagram can get you an ‘in.’
Do you want to have an interview with her?” But the same buyer who ignores a sponsored post in Forbes may still be persuaded by your earned media because real journalism is perceived as a more trustworthy source. Twitter is a really fun place to look for what not to do. How do you earn media? Our CEO is an expert on the topic.
How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. Not every interview needs to be a Zoom or Teams video chat – we’re all fatigued by virtual working and I’m more than happy to do a phone call, too.
How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. . If the news is big, give me time to interview an executive or engineer. . You can follow Roberto on Twitter , YouTube and Instagram. I’ve been a journalist for 15 years.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content