Sword and the Script

OCTOBER 21, 2014

What If Warren Buffett had a YouTube Channel? The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now.

Social Media 125

Social Media Study Blogging Company 125

Prakkypedia

NOVEMBER 13, 2019

Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money. I achieved great media coverage for MAC and was often their media spokesperson on-air, however I always seems to tangle with pull-up banners.

Radio 24

Radio Tourism Government Hotels 24

Communications Conversations

JANUARY 2, 2018

Interviews with the American Academy of Neurology’s Leah Johnson, Boston Scientific’s Amanda Gebhard and U.S. 5–Brand journalism case study: How the University of St. 9–Mainstream media vs. YouTube influencers: Which has the bigger audience? Bank’s Susan Beatty all came in the top 10.

Banking 0

Banking Instagram YouTube Case Study 0

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. How long have you been in journalism and how did you get started?

Automotive 77

Automotive Meeting Report Insurance 77

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. Why not create a quick video interviewing the new hire, talking about those same topics and posting it on LinkedIn, Facebook or YouTube?

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Pitching Local Trends Interviews 100

Sword and the Script

AUGUST 6, 2024

I’m keeping things simple for now but may add interviews in the future. If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. Dow Jones sues Cision for breach of contract The publisher of The Wall Street Journal is suing Cision, according to widespread reports.

Privacy 91

Privacy B2B Pitching Analysis 91

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

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Survey Pitching Technology Writing 98

Journalistics

NOVEMBER 20, 2014

When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot. You probably know more about the latest social media apps than your future boss. Learn those platforms inside and out – and use them in responsible ways.

Journalism 52

Journalism Writing Sports Meeting 52

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 91

Software Pitching Measurement Enterprise 91

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection. wiredPRworks.

Marketing 118

Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

JUNE 17, 2024

I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel.

Meeting 52

Meeting Sports Trade Shows Journalism 52

MaccaPR

AUGUST 31, 2016

In addition, the campaign garnered nearly two million views on Facebook and YouTube. In fact, right after the rebrand, media sources were interviewing Medical Alley president and CEO Shaye Mandle (pictured right) on a weekly basis. Paul Business Journal , StoneArch. Image Sources: Mpls/St.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. So many people draw their, their references from tin-foiled hat lunatics on YouTube. I don’t see standards improving; I see standards degrading.

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Policies Industry Newspapers Interviews 60

Bianchi Biz Blog

MARCH 6, 2023

Check out the YouTube playlist for more information. How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science. The stories I’m most proud of are probably the videos in our EV Basics series, a run of six features (more are on the way!)

Meeting 77

Meeting Automotive Media YouTube 77

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Then my second journalism job, I was almost too organized, like I would have folders for pitches on various topics, and I just spent like half of my life categorizing things. Her Beat at Protocol. [00:02:02]

Agriculture 98

Agriculture Pitching Interviews Technology 98

Sword and the Script

JANUARY 18, 2020

While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism. There’s an interesting but dated video that circulates YouTube called “Edward Bernays on Propaganda and Public Relations.” 2) Do new facts reinforce or change beliefs?

Film 90

Film Employee Ethics Data 90

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Talk about your passion and be true to your niche. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. But there’s a fine line between value and coming off as too advertorial.

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Pitching How To Digital PR Data 126

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Embrace Brand Journalism. Craft a Better Press Release. Snappy and concise press releases win the day.

How To 60

How To Media Journalism Corporate 60

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? Top Electric Vehicle (EV) YouTube Influencers.

Meeting 74

Meeting Report Automotive Media 74

OnePitch

SEPTEMBER 27, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. You’ve also then even come from a government publication and Wisconsin journalism, all this stuff. Maybe get an interview in and understand more in detail about what they’re wanting to share.

Pitching 98

Pitching Writing Interviews Policies 98

Buzzstream

JANUARY 17, 2018

According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 Slideshare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn. It can even be in form of an interview with such an expert where they share their views on that topic. Which is good for your business right?

eBook 108

eBook Infographics Pinterest How To 108

OnePitch

AUGUST 23, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. When I go through, it’s like no journal requests and looking for sources that way. Her Inbox & Pitches. [00:03:29] 00:03:29] BB: Okay. It’s working for you. Then how is your inbox, Casey? Lots of pitches, no pitches?

Pitching 98

Pitching Instagram Guidelines Writing 98

Bianchi Biz Blog

APRIL 17, 2023

How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University. I’ve been with SAE International’s Media Group for nearly 23 years.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

APRIL 4, 2022

We’re working on expanding a YouTube channel so story angles that can include that are preferred. How long have you been in journalism and how did you get started? If it’s the future, I’m interested in covering it for EV Pulse. EVs, PHEVs, hydrogen power and more fall under our coverage radar.

Groups 96

Groups Meeting Automotive Media 96

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2022

I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. Also, unless you are a big name in the PR or journalism world, or have a PhD, don't expect to be able to transition to a full time teaching position. Some offer additional benefits, tuition waivers, etc.

Education 107

Education Course Nonprofit Resources 107

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Here’s the latest on Growing Social Now.

Social Media 52

Social Media Corporate Communications Media 52

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc. And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52

OnePitch

JUNE 14, 2022

Before Wirecutter, Ben was the editor-in-chief of TheWeek.com, a senior editor at Talking Points Memo, and a professor at Columbia Journalism School. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. What Does Wirecutter Cover? Want more tips from journalists?

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Pitching Report Video Data 96

OnePitch

OCTOBER 18, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Samantha, I know you are new or ish to journalism and even Insider, you could say, because it’s been about since April. Her Inbox & Pitches. [00:02:47] 00:02:47] BB: Indeed. Everyone – You need to look, people.

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Pitching Healthcare Company YouTube 97

OnePitch

JUNE 7, 2022

During the episode, Marlize tells us about her start in business journalism, how the Crunchbase team sources data for their stories, the pitches that succeed with her and her team, and more. . Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Yeah, exactly. [00:15:33]

Pitching 96

Pitching Data Trends Writing 96

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Writing proficiency will be the difference between you getting a second interview and a rejection letter. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc.

Pinterest 52

Pinterest Writing Interviews Social Media 52

OnePitch

JULY 19, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. There’s no consistency in this journalism field, so it’s really quite the preference that people have. His Thoughts on Subject Lines. [00:05:21] It’s really interesting. Want more tips from journalists?

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Pitching Writing Report YouTube 98

Waxing UnLyrical

AUGUST 5, 2016

The other day I caught an NPR report on the YouTubers descending on the Games. million subscribers on YouTube , he’s got a more avid fan base than the New York Times , which reported last month that it had 1.2 By no means am I advocating for the “death” of journalism. Stop the world and let me on. But with 1.4

YouTube 40

YouTube Banking Video Sports 40