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Do you value leadership or teamwork? By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. Next, evaluate your values. If so, pick a major that focuses on that.
Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. AMA CEO Russ Klein Marketer’s Confidence Interview. I’m curious – how does your marketing confidence compare?
We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Interview your existing customers to find out more about their demographics, habits, and preferences. If you have a unique data asset or you have some knowledgebased on the work you do and the service that you provide, double down on that.”
The best way to get started is to do some market research, either by paying an agency or running your own customer surveys, interviews, and competitor brand analysis. To tackle this step, first build up customer personas: the demographics, pain points, goals, and behaviors of the people who are your potential customers.
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