5W PR

NOVEMBER 25, 2024

There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts. Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives.

B2B 78

B2B Company Crisis Management Measurement 78

Onclusive

APRIL 12, 2018

Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: You’ve held a marketing leadership role at Navistar and BP as well. How will you measure success? AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Wadds Inc.

MARCH 9, 2025

The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Both are men.

Publicity 94

Publicity Leadership LinkedIn Report 94

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 137

Measurement B2B Google Financial 137

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership.

Brand 78

Brand Branding Storytelling Exercises 78

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 187

How To Leadership Interviews Google 187

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships.

Case Study 78

Case Study Brand Branding Ethics 78

Deirdre Breakenridge

FEBRUARY 26, 2019

But, now matter where they share stories, they learn to consider their audience’s situation, timing of their news, the appropriate channels to deliver valuable information, how to segment messaging, and measure on different platforms to demonstrate success.

Communications 184

Communications Skype Ethics Leadership 184

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Wadds Inc.

FEBRUARY 3, 2025

His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. As well, the PR partner should offer metrics to measure ROI (return on investment) and present a budget that is tight, detailed, and realistic.

Creativity 224

Creativity Agency Resources Measurement 224

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Brand Branding Employee 198

PRSay

AUGUST 6, 2024

28% use quotes from releases only when they’re on deadline and can’t get an interview. Make them: Short While PR quotes measure in the triple digits, journalists use much shorter quotes. According to Greentarget’s research: 13% of journalists never use quotes from releases. 31% rarely use quotes from releases. What’s their beef?

Writing 182

Writing Automotive System Leadership 182

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. Do you want to monetize your podcast (how much by when)? Are you interested in creating a network that goes beyond your podcast show?

Energy 190

Energy Mobile Community Measurement 190

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Stephen Waddington

JULY 7, 2022

The report finds that practitioners continue to face challenges in helping organisations move beyond intent towards action: only a quarter (24%) of organisations set science-based targets and 59% do not measure carbon footprints. The PRCA research was undertaken by Opinium and interviewed more than 200 practitioners.

Leadership 111

Leadership Publicity Energy Crisis 111

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. How can you measure success of the long-form posts? So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Wadds Inc.

MARCH 5, 2025

We recruited and trained three researchers to each conduct ten interviews with women who have left the industry, are considering leaving the industry or have figured out a workaround. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success.

Publicity 52

Publicity Mobile Leadership Study 52

PRSay

JULY 19, 2024

Set goals and measure success. If you’ve ever staffed an interview when the spokesperson wasn’t focused in their prep session, didn’t practice their soundbites and didn’t warm up before talking to the journalist, then you know how even the most skilled communicators can fail when they wing it. Invest in coaching.

Sports 170

Sports Training Leadership LinkedIn 170

Presspage

JANUARY 21, 2025

Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. Company news When sharing organizational updates like leadership changes, anniversaries, or new initiatives, your press release should emphasize the significance of the news.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. It’s also critical to prepare your spokesperson for the interaction, even if it’s not a formal interview.

B2B 156

B2B How To Privacy Retail 156

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case? Get to the bottom of it with proper PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. The post Interview with PRSA’s National Chairman, Anthony W. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison B2C Internal 136

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. To make your storytelling effective, approach it as you would a strategic communications plan. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Is it brand awareness, thought-leadership, lead generation, etc.? Last but certainly not least…measure! And if you’re not measuring, how will you know…?)

Survey 90

Survey Content Marketing Marketing Measurement 90

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. . “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” ” The article went on to discuss how Millennials want to create change and value takes priority.

Ethics 218

Ethics Exercises Energy Corporate 218

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. You can watch a replay of the session, which included a discussion on PR measurement and SEO, here. to help you become more efficient,” she said.

SEO 137

SEO Television Measurement Google 137