ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure.

Agency 353

Agency Interviews Pitching Retail 353

Deirdre Breakenridge

AUGUST 12, 2019

They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you.

Interviews 157

Interviews Infographics Media Media Training 157

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

Interviews 130

Interviews Storytelling Radio Communications 130

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. ” A presentation should offer creative concepts that are well thought out, fit the brand personality and appeal to media, assuming earned media is a goal.

Creativity 224

Creativity Agency Resources Measurement 224

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 128

Energy Leadership Meeting LinkedIn 128

5W PR

MARCH 12, 2025

Structure and Format Effective case studies follow a clear structure: Challenge identification Solution implementation Results and metrics Lessons learned Client testimonials Real-World Examples Microsoft’s security case studies effectively showcase threat mitigation through: Detailed technical analysis Clear presentation of business impact Quantifiable (..)

Case Study 78

Case Study Brand Branding Ethics 78

PRSay

AUGUST 7, 2024

will present a workshop called “From Counsel to Influence: The PR Practitioner’s Essential Role in Shaping Business.” Understanding today’s C-suite Matt Kucharski, APR, president of Padilla in Minneapolis, will present a session called “What’s Keeping Them Awake NOW? Inside the Minds of Today’s C-suite Leaders.”

Conference 88

Conference Crisis Crisis Communications Communications 88

Cision

SEPTEMBER 7, 2017

Promote Your Thought leadership With a Press Release . Even without a traditional blog, most companies want to be widely seen as a reliable source of expertise and information for consumers, whether through how-to’s, market research, or making experts in the organization available for media interviews.

Infographics 283

Infographics Consumer Video Examples 283

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Interview each other or trade posts. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read.

Blogging 159

Blogging Pitching Fashion Sports 159

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . The Millennials I’ve interviewed are clear, and they know exactly what they don’t like about leaders today.

Ethics 177

Ethics Social Media Leadership Communications 177

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor. For particularly important assignments, it’s a good idea to record the interviews. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. The post Interview with PRSA’s National Chairman, Anthony W. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. The right research, framed correctly, can make the difference between a winning business presentation and an also-ran. Research is foundational.

Writing 170

Writing Pitching Meeting Communications 170

PRSay

DECEMBER 7, 2016

It now is called the Panel Presentation. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. Previously, it was required that the Panel Presentation be conducted in person.

Analysis 60

Analysis Local Data Technology 60

Deirdre Breakenridge

NOVEMBER 21, 2017

It is the means by which people remember you and how you present yourself. Do you value leadership or teamwork? By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. as a brand.

Social Media 39

Social Media Media LinkedIn Twitter 39

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government International 105

Cision

JANUARY 13, 2017

Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell. We’re proud to have been a part of their showcase and are sharing just a small segment of the interview that particularly inspired us on leadership, prioritization and communication.

Software 120

Software Interviews Employee Leadership 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the big new client presentation, for example. She pitched the story, got a reporter to commit, facilitated the interview, and was promised it would run. Orchestrating media interviews. What keeps PR people up at night.

B2B 159

B2B Interviews Enterprise Report 159

Reputation Us

JUNE 15, 2022

On a larger scale, the pandemic and Russia’s invasion of Ukraine have presented the world with significant set-backs. Maintaining profit margins, bolstering security, and finding (and retaining) the right staff, are ever-evolving puzzles. Plan Carefully and Set Priorities. Pervading uncertainty.

Reputation 146

Reputation Nonprofit Crisis Training 146

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Page Center. Chapter 9 Practical Advice from Senior Pros.

Ethics 116

Ethics Journalism Conference Study 116

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. I think that speaks to the culture that’s present here.

Radio 167

Radio Journalism Interviews Energy 167

Deirdre Breakenridge

APRIL 25, 2017

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. We knew it was a long interview process. If you open your eyes and you’re also open to new ways of obtaining knowledge, then you’ll find learning around every corner. We were so excited for him.

Reddit 236

Reddit YouTube Google Course 236

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. I’ll create a Slideshare of my presentation and upload it. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. This writing includes presentations, memos, proposals, job descriptions, performance reviews, RFP responses, training materials, promotional copy and a wide range of other materials.

Training 159

Training Writing Pitching Video 159

Cision

JUNE 1, 2017

being called sweetie, or honey during client presentations). However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations.

Sports 245

Sports Agency Creativity Industry 245

Stern + Associates

JANUARY 31, 2023

Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper. Organizations spend billions annually in efforts to speed innovation on their teams but are stymied if their investments don’t result in better performance.

Interviews 118

Interviews Employee Leadership Strategy 118

MaccaPR

JULY 13, 2017

I remember when we completed a two and a half hour long new business presentation in Iowa for Maytag, which is now owned by Whirlpool. I worked with Laura and her leadership team to figure out how their top executives viewed the agency and why they remained there. What was your most memorable new business pitch experience? “I

Agency 97

Agency Interviews Film Advertising 97

Deirdre Breakenridge

JULY 22, 2019

I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Use images that evoke memories and emotions and that show they understand who I am; through this understanding, you can present powerful words and photos.

Social Media 177

Social Media Media Interviews Instagram 177

Prohibition

APRIL 15, 2020

However in light of the current global situation, broadcasters from the BBC to This Morning are conducting interviews with their guests over video call or pre-recorded Skypes. If you’re looking to film thought leadership content during the lockdown, here’s our top tips to help you make your video look as professional as possible.

Film 62

Film Leadership How To Video 62