ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I really appreciated my time in radio and print journalism. I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. This adds up to coverage with greater relevance to the likeliest buyers. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. And once we have gained seats in the C-suite or have the ears of executives, we are called upon to make it happen. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently posting these placements validates your company’s expertise and continued thought leadership. But how does your company leverage these opportunities to stand out in a growing digital ecosystem full of competition?

Strategy 104

Strategy Marketing Leadership Print 104

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Branding 104

Branding Brand How To Measurement 104

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Quote sources and conduct interviews of third-party experts where possible. Time your pieces strategically. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews.

Employee 120

Employee Print Meeting Financial 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. I walk in and they’re chasing me down like paparazzi: “We want an interview, we want an interview!”.

Public Affairs 99

Public Affairs Hotels Publicity Interviews 99

Sword and the Script

OCTOBER 4, 2016

He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. Know a PR, marketing or sales leader with compelling ideas fit for print? See these related interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles .

Technology 107

Technology System Data Leadership 107

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America.

Travel 120

Travel Agriculture Tourism International 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

Public Affairs 88

Public Affairs Communications Radio Television 88

PRSay

MARCH 22, 2017

I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it.

Crisis 119

Crisis Sports Television Print 119

Barokas

JUNE 1, 2017

Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Tell us why we should pull your resume out of a stack and bring you in for an interview. Provide tangible examples of past leadership and skills you can bring to this internship. That is all.

How To 68

How To Interviews Internal International 68

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 158

Publicity Social Media Report Fashion 158

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. After all, we’re all in this together!

Employee 97

Employee Pinterest Resources System 97

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 76

Blogging How To Print Facebook 76

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said.

Meeting 96

Meeting Journalism Employee Storytelling 96

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. If you have a CEO who can slam dunk every interview, good for you. Does it include thought leadership? Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Communications Conversations

OCTOBER 15, 2019

When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Cloud) and print (The Minneapolis St. Maybe it’s because I’m getting in inboxes before they’re cluttered. Maybe it’s just dumb luck. I prefer to think it’s the former. Paul Business Journal).

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 66

Marketing B2B Print Technology 66

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. Never assume that the client or executive leadership actually saw that last placement. Corp Comm Frets Leadership in Crisis Comms, says Study. It seems quaint now. Need experienced B2B PR help?

Study 60

Study Publicity Survey Engineering 60

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth.

Pitching 98

Pitching Consumer How To Media Relations 98

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 71

Marketing Survey Study B2B 71

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JANUARY 3, 2017

Know a PR, marketing or sales leader with compelling ideas fit for print? It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. . Thought leadership has to be embodied in the structure, strategy, and operations of the company, otherwise it’s nothing more than slogans.”.

Journalism 65

Journalism Content Marketing Creativity Leadership 65