Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Onclusive

OCTOBER 3, 2017

Shashi Bellamkonda, CMO, Surefire Local. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. Reputation management Let's say a CEO of your company gives a controversial interview.

Print 104

Print Strategy How To Newspapers 104

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Which students at your local college or university are already making the world a better place, and how are they doing it?

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. At the same time one of the best parts of mentoring, whether you realize it or not, is the reverse mentoring that takes place.

Skype 150

Skype Industry Storytelling Interviews 150

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? During those interviews, you should have spoken to customers about your competitors. Without additional information, probably not.

Strategy 131

Strategy Brand Branding How To 131

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. How did you measure success for an event like this? Get Verizon employees involved. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. And when things aren’t measuring up, it can be maddeningly hard to diagnose the problem. He’s right. You’re aiming too high.

Energy 168

Energy Measurement Media Relations Local 168

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill. Strengthening ties with the community attracts customers who share these values. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content.

Case Study 113

Case Study Study Brand Branding 113

Waxing UnLyrical

MAY 15, 2012

1 Ladies Detective Agency, or some other exotic locale, than plod through a badly-written piece of nonfiction (see point #1). was that while in New Orleans, I was able to grab Gini to do a short interview on MITR. MITR, smart measurement (and what you should junk), and. The other thing I was really happy about.

Marketing 100

Marketing Interviews Film Video 100

Maxim Behar

MARCH 12, 2021

13.03.2021 Maxim Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, shared in an interview for Bgtourism.bg what are the conditions for visiting the exotic destination Seychelles, how fast the vaccination of the local population is developing, and what are the great advantages for Bulgarian tourists there. -

Airlines 98

Airlines Hotels Local Course 98

Buzzstream

JANUARY 8, 2025

You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. And then we’ve also looked at just number of interview placements. Vince: Yeah, 100%.

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. The tools and technology will come after. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Remote PR Jobs

SEPTEMBER 25, 2023

After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Each bracket consists of 64 teams in the original categories, but on a national rather than local level. The local tournament.

Journalism 78

Journalism Local Social Media Twitter 78

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here.

Google 104

Google Nonprofit Engineering SEO 104

The Proactive Report

MARCH 5, 2017

Behind the scenes” content that’s exclusive, useful tips, industry news, events, local attractions or venues to visit and interviews with expert all make compelling content. Measure your effectiveness: Decide what the goal of your Facebook Live campaign is and track those metrics.

Facebook 100

Facebook Video Privacy Digital PR 100

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 76

Brand Branding Local Interviews 76

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). For instance, if you are a non-profit focused on education for underprivileged children, partnering with a local business like a bookstore can help you amplify your message and gain more support for your cause.

Strategy 98

Strategy Nonprofit Social Media Television 98

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. C: Local and national media. Communications.

How To 85

How To Pitching Local Interviews 85

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Last but not least, marketing communications has become more measurable. I call the major downside “feeding the beast.”

Storytelling 120

Storytelling Customer Service Travel Instagram 120

5W PR

DECEMBER 2, 2022

There are plenty of different things that companies have to keep track of when it comes to their public relations efforts, and it’s not always easy to pinpoint the right metrics to measure the success of those efforts.

Mobile 88

Mobile Local Interviews Company 88

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. A well-placed interview or news segment on television or radio can significantly enhance an organization’s credibility and help shape public opinion.

Radio 75

Radio Television Media Local 75

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 69

Social Media Media Skype Energy 69

The Hoyt Organization

SEPTEMBER 10, 2024

Measuring Impact: How Effective Storytelling Drives Business Results The essence, really, is not just to appeal to an audience, but to actually drive bottom-line business outcomes. Run surveys, interviews, or social listening to understand how your stories can better resonate with your audience.

Financial 102

Financial Real Estate Brand Branding 102

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98

Meeting Media Print Enterprise 98

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Along the way, I met some tremendous people – folks I worked alongside in local TV who are now well-known nationally. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. Consider panels, webinars, guest-teaching at local schools and more. And do some educating. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

NewsWhip

AUGUST 22, 2024

Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. These challenges can be global or local, depending on the team’s focus, and should be reassessed periodically as both the company and the landscape evolve. You may (or may not!) There are endless ways to approach this.

Measurement 78

Measurement Data Privacy Product Launch 78

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017.

Trends 96

Trends Marketing Mobile Web 96

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 43

Measurement Nonprofit Education Twitter 43