ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. .

Case Study 131

Case Study Wireless Company Local 131

Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Nice to see a local company doing that here in Minnesota. Very transparent.

Social Media 198

Social Media Branding Brand Employee 198

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview. You can’t email an invitation to a local speaking gig.

Blogging 183

Blogging Comparison eBook Case Study 183

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . There are many sources providing studies, statistics, and information on the real estate market. Learn more at: www.3StepstoPRSuccess.com.

Real Estate 130

Real Estate How To Publicity Insurance 130

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? Will they continue with graduate studies? If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Will they find internships?

Branding 197

Branding Brand Local Interviews 197

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. Adopt a formal interview process. Another way we’ve worked with clients to draw out good intel for PR purposes is through a formal interviewing process.

Publicity 149

Publicity Insurance Insurance Interviews 149

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Finding 2: National and top-tier media have become the hardest outlets in which to secure earned media, followed (closely) by local and then trade.

Report 102

Report Automotive Media Local 102

PRSay

APRIL 19, 2018

When I made my transition I was fortunate to have been a member of my local PRSA Chapter, which provided a very supportive network of colleagues and friends. Become a member of the local Chapter or attend local events if you haven’t done so already. Set up information interviews. Build your network!

Local 115

Local Resources Study Interviews 115

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. Get to the point.

Pitching 130

Pitching Television Media Interviews 130

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. Read the full case study here.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. What to do with them?

Digital PR 62

Digital PR Pitching Study Google 62

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. So we put together a pitch related to that and she is being interviewed for NBC. It’s back to school. The kids are wearing masks. I’ll give you an example. And there are. They’re much more prone to cavities.

Pitching 130

Pitching System Google Local 130

Stephen Waddington

OCTOBER 13, 2020

Methodology The GCS COVID-19 Communications Industry Report report is based on two sets of evidence: a literature review of more than 50 articles, case studies, opinion articles and research submitted to the project; and interviews with colleagues in senior communication roles.

Report 144

Report Communications Government Crisis 144

PR for Anyone

JUNE 9, 2021

You can do research on your local news anchors, or even nationally known news anchors, and then appeal to their likes and share your product with them. Free PR Interview Transcript. PR Client : Julia Busha, Creator of Slawsa , Successful PR Topic : Using the interests and likes of a national news anchor to land her product on TV.

How To 130

How To Television Pitching Fashion 130

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States.

Government 133

Government Conference Exercises Education 133

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

Flack's Revenge

JUNE 13, 2022

– a move that cost an extra year in my studies, since I got a late start. After flailing around after college, going on a European tour with my bros, and striking out on the job front for the better part of a year, I had lined up an interview with this man at an audio company in nearby New Jersey. That was 35 years ago.

Engineering 156

Engineering Trade Shows Local Interviews 156

ReimaginePR

SEPTEMBER 9, 2021

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. The duration of the video matters; according to a YouTube SEO study by Backlinko, the average length of videos that appear on the first page of the search results is nearly 15 minutes (14 minutes, 50 seconds).

YouTube 156

YouTube Video Corporate How To 156

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. I had ignored the senior human relations leader who agreed we could sponsor a local Pride event so long as “we didn’t let them make a song and dance about it”.

Storytelling 147

Storytelling Local Case Study Television 147

Waxing UnLyrical

APRIL 25, 2013

So she was forced to go to college to study something she really had no passion for. This resulted in a failure to excel, once she entered the workforce, in her field of study. My first job was that of any traditional 16 year old as a cashier at a local grocery store. I worked as an interviewer for several months.

Survey 84

Survey Airlines Interviews Local 84

Flack's Revenge

NOVEMBER 12, 2019

– a move that cost an extra year in my studies, since I got a late start. After flailing around after college, going on a European tour with my bros, and striking out on the job front for the better part of a year, I had lined up an interview with this man at an audio company in nearby New Jersey. That was 35 years ago.

Engineering 149

Engineering Trade Shows Local Interviews 149

Buzzstream

SEPTEMBER 3, 2024

Let’s say we would pitch a city data study like the Wall Street Journal’s Top Tech Cities in the UK , and Norwich came in first place. As you can see, she recently covered two city studies using the same format: “Norwich named X of the UK’s X cities.” Let’s use a different example this time around. We just copied it.”

Pitching 126

Pitching How To Digital PR Data 126

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. Along with brand journalism, we have a service called HealthDay that provides news coming out in the healthcare world from current clinical studies. It was a very big story here locally for a while. NOTE: This is part 1 of 2 of our interview with OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy.

Pitching 130

Pitching Strategy Publicity Media 130

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. Reporters need experts to interview for stories – many of them don’t have the network of connections that the experienced journalists of the past had. Media Relations is a core part of PR and can be one of the trickiest. What’s the secret?

How To 100

How To Media Case Study Resources 100

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

PRSay

SEPTEMBER 24, 2024

Another finding of the 2023 study was that employees continue to face exceptionally high levels of pressure to compromise workplace standards or the law. Study the PRSA Code of Ethics. I recently went after some work through a competitive process where my firm had submitted an RFP and was shortlisted to the interview stage.

Ethics 97

Ethics Employee Survey Community 97

Shift Communications

OCTOBER 7, 2016

When his love of music lands him an assignment from Rolling Stone magazine to interview the budding band Stillwater, he sets off on an eye-opening journey (against his mother’s wishes) with the band’s tour that ultimately changes him – and his future – forever.

Guidelines 129

Guidelines Trends Industry Financial 129

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. This is how Sage had so much success with their Affordability Connectivity Program impact data study. And then we’ve also looked at just number of interview placements. Sage Singleton: Yeah.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). Here’s how to do it. Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118