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YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. An Exceptional Video.
The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a national outlet and then bomb the interview. It's so much easier to get local media coverage.
Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. million users in 2023 LinkedIn : 2.70
Local and International Laws for Protecting Your Social Media Accounts. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value. Interview with Taylor Guitars: The Power of Real-Time Communication.
Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Shashi Bellamkonda, CMO, Surefire Local. “Making the best use of content is an efficient way to create brand awareness.
You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. You’ve finally done it. ” The answer is no. This week I want to answer a question that I get asked all the time.
Beginning her career as an associated publicist for United Artists and interviewing celebrities, she realized she was getting more out of her interviewees in the car on the way to the events than the reporters were. When she interviewed these celebrities, her icebreaker would be to ask about their animals.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Happy New Year! Thank goodness.
CSR-results stories work well here, as do tales of local do-goodery. These include everything from simple toy and meal deliveries in local markets to the grander gesture – something like WestJet’s annual Christmas Miracles campaign. Use video to capture the CEO forecasting the industry future for YouTube.
In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? In mid-June, media coverage focused on a map revolving around one city: Oak Island.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE.
Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But before I dive in, make sure that you like the YouTube Channel and subscribe and ring the bell, and that way you’re notified of these videos every Friday.
GoPro is an excellent example of a brand that uses content made by their customers with GoPro on their YouTube, Instagram, TikTok, and other channels. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.
But, some of those people are also garden-variety influencers with a blog, Instagram or YouTube channel. For example, let’s say you were researching local food influencers here in Minneapolis. 5: Research industry podcasts and find out who’s being interviewed on the shows. 4: Check out Twitter, and Twitter lists.
This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Interviews with the American Academy of Neurology’s Leah Johnson, Boston Scientific’s Amanda Gebhard and U.S. 9–Mainstream media vs. YouTube influencers: Which has the bigger audience?
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. I always like to give my followers ideas for pitching the media.
Highlight cultural authenticity and respect local customs. Develop content that resonates with the Malaysian audience by incorporating local culture and values. If possible, incorporate products, spokespersons or cultural events local to Sabah and Sarawak for your campaign to better resonate with East Malaysian audience.
Tinkering’ with Facebook, YouTube and Twitter in the early days of corporate social media, and placing South Australia onto those channels; teaching myself about social media platforms and learning from others in Adelaide via a Twitter meet-up network called SocAdl. Sensibly, I thought, I tugged at the door to close it.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But again, every single person watching has something that they can pitch a story to their local television, that will help a college graduate. Happy Spring!!! So that is this week’s PR tip.
Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” And then we’ve also looked at just number of interview placements.
As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. She also interviewed a program participant served by Goodwill as part of that. channel and content optimization, and diversity and reach across audiences.
Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. To give you insight into what makes for a successful, record-breaking PR event, we interviewed Jamie Antoniou, senior public relations manager for GUINNESS WORLD RECORDS North America. Think Global, Start Local. million worth of media coverage.
It is not advisable to have an employee of a communications firm present in the interview situation. The Most Popular Social Media Channels in Finland Youtube : 4.46 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.
Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. Source: Marcus Sheridan YouTube ). Interviews Inbound Marketing E-Book' based Deluxe Corp.?
Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. This ripple effect dominates local news coverage. Its all the local press wants to talk about.
YouTube archaeologist. Celebrity Interviewer, Style Expert, TV Host/Producer. .) …and now Contributor to @theview on @abc. Oh you GO, America and Eva. actuallyfunny #goldenglobes. Stacy London (@stacylondon) January 11, 2016. Informational. How Leo’s feeling right now… #GoldenGlobes pic.twitter.com/dNTOJRmfK1.
So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Brittany Joyal, Account Executive.
The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. But then Marriott had to figure out next steps.
Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. About Growing Social Now.
It is not advisable to have an employee of a communications firm present in the interview situation. The Most Popular Social Media Channels in Finland Youtube : 4.46 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.
There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS. How is the show promoted?
When tech journalist Natt Garun was still editor of The Next Web (now editor of YouTube), he told us, “ …It’s imperative to do your research to make sure you are emailing the right person for what you’re looking for. When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch.
Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.
The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Each corporate PRCA member will be expected to engage with a local school each year. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). But these laws are misunderstood.
For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”
For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.).
Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. I recently went to a workshop on YouTube and I had asked the members of the organization I worked for if they had any questions about YouTube. And of course, it worked. Does our video have the makings of a viral video?
I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.
Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. But PR follows rules based on each countries local culture. Something to keep in mind. The media offering PR tips?!
Not to reveal my secrets here, but on YouTube I’ve done the same thing many times. So we’ll probably exchange brand equity between us in this interview, right? Like we’re gonna both share this interview, we’re both gonna get benefit from it, right? And that’s a win-win. Nathan Gotch: Yeah.
Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . We also have our first local newsroom in Atlanta doing the same thing, but locally within the community. [00:03:02] 00:03:02] BB: Local News? What is Capital B? 00:01:56] BB: This is fun. We are rolling.
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