Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 109

Writing Case Study Study Insurance 109

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine.

Industry 316

Industry Fashion Travel Tourism 316

Medianet Australia

APRIL 17, 2024

Medianet is joined by Jason Blake, Digital Editor of Limelight Magazine. In the interview, Jason delves into the changing landscape of arts writing and his curatorial process in editing Limelight.

Interviews 52

Interviews Writing Media 52

Bianchi Biz Blog

JULY 25, 2022

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. I’m lucky, much of what I get to write about involves amazing trucks and the people to manage and operate them. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher.

Meeting 92

Meeting Media Journalism Education 92

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

MAY 18, 2017

This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Magazine story. Media appreciate brevity, clarity and no wasted words, though not at the expense of sloppy writing. Know who you will offer up for interviews and make sure they’re prepared.

Media 212

Media Pitching Report Interviews 212

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. Then I share it on the pages of my magazine or website. Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it. I’ve been writing articles for over 40 years now and enjoy it so much I’ll probably be doing it forever.

Journalism 115

Journalism Automotive Interviews Writing 115

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

magazine recognition because it adds credibility for Palladium as a hot startup. When the reporters says he wants to do the interview and plans to write a story, it’s time to get on base — arrange the interview and supply every element the outlet needs to make it home.

Pitching 180

Pitching B2B Interviews Employee 180

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing? Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 136

Pitching Video Interviews Report 136

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Almost Famous (2000) — Media Relations.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance.

Pitching 120

Pitching Newspapers Writing Local 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Ann: Oh boy. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Interviews are great, but info and photos are vital. So, I guess any of them.

Meeting 103

Meeting Media Journalism Interviews 103

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. Print magazine? The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. . — Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. By Robin Carr, LCI.

Meeting 96

Meeting Media Local Interviews 96

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Stephen Waddington

NOVEMBER 26, 2017

The main goal when I first started MK was to sharpen my writing skills. He told me that I was doing everything right, but I should start writing. On Wednesdays I posted Four PR Questions (#4PRQs) interview series , which turned out to be a huge success. I read newspapers, magazines, blogs, listen to podcasts.

Publicity 105

Publicity Media Writing Blogging 105

Shift Communications

SEPTEMBER 16, 2014

Introduce yourself, give a quick bit about what you do; if they’re interested, set up interviews in advance of your launch day with the goal of coverage coinciding with your launch. If your product is a real game changer, they will write. And once you’re ready, start reaching out to reporters who cover your industry.

B2B 144

B2B Report Pitching Journalism 144

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

Company 100

Company How To Leadership Pitching 100

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Crenshaw partner Chris Harihar claims the secret to his success when he started years ago as a PR agency intern is that he read every relevant journalist and trade magazine to flag relevant news for the team internally – even on the weekends! If the agency has a regular blog, offer to write a post, suggesting a topic.

International 160

International Internal How To Skype 160

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. I studied journalism with a few PR courses sprinkled in between at St. John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. Jude’s Walk/Run.

Pitching 126

Pitching How To Digital PR Data 126

Bianchi Biz Blog

JUNE 3, 2024

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine. In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web.

Meeting 97

Meeting Media Training Automotive 97

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 91

Meeting Transportation Media Journalism 91

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat.

Technology 93

Technology Meeting Media Analytics 93

Bianchi Biz Blog

JUNE 20, 2024

Being unavailable for reporters’ follow-up needs: whether it’s listing a PR contact on the news release that isn’t available or a lack of access to executives and subject matter experts for interviews. Nothing irks reporters more than committing to write a story and not having the insight, information or images they need.

Automotive 87

Automotive Newspapers Policies Mobile 87

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to. I’ll add an oddball in there.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

JUNE 19, 2023

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I fell in love with writing when I was in sixth grade. I’ve been in journalism for 22 years.

Transportation 93

Transportation Meeting Media Newspapers 93

Polaris

DECEMBER 6, 2014

Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. A “This Old Marketing Example of the Week” segment showcasing a content marketing example from the past. 3: Social Media: Social Pros Podcast. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

PR Fuel

SEPTEMBER 16, 2020

It might be a TV commercial, a billboard, or a sponsored article in a business magazine. You write and publish whatever content you want on Facebook, Instagram, and Twitter. Examples of earned media include newspapers, TV news, magazines, and digital publications. There are three types of media: Paid Media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105