Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The value of content marketing has been proven time and time again. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets).

Communications 250

Communications How To Telecommunications Employee 250

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

Newspapers 78

Newspapers Blogging Groups Print 78

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market. Or, there are no homes on the market here and why. What are not?

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Sword and the Script Media can help with B2B marketing, PR and social media. Perhaps that’s true.

Print 158

Print Newspapers Google B2B 158

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. By: Kelsea Bruce, Social Media Director.

Interviews 88

Interviews Instagram Video Creativity 88

Cision

JUNE 29, 2016

In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. Why is analytics so important for PR and marketing? What role does analytics play in developing a PR or marketing strategy?

Analytics 215

Analytics Measurement Big Data Data 215

Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. And what these people have to say is more credible than anything a brand could say about itself. How has PR changed over the years?

Newspapers 195

Newspapers Media Relations Branding Brand 195

Prowly

APRIL 10, 2025

Here's how to manage your brand visibility and monitor the success of your marketing strategy. #1 You can compare your results over time to see shifts in brand memorability and market position. 3 For deeper insights, consider customer interviews. 1 A popular method is to add a simple question like How did you hear about us?

Branding 104

Branding Brand How To Measurement 104

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR? Do internships or volunteer work.

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. We use social media listening tools, review market research, and create SEO-enhanced content. What is that interview or profile actually worth? Beyond Counting Clips and AVEs.

Measurement 189

Measurement How To Guidelines Web 189

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. We’re also not typically in charge of a PO, so we always fall underneath a marketing manager or whoever. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You'll have an easier time influencing buyer decisions, you'll spend less time and money on your marketing efforts, and you'll build brand loyalty more easily. This is the power of brand recognition.

Branding 104

Branding Brand How To Measurement 104

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. It is vitally important for us to stay close to our clients and to our people in the markets where we operate. Disrupting. Rapid Fire Round.

Local 120

Local Newspapers Internal International 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

FedEx is a logical company to carry the broader story in part because Smith lobbied heavily for tax reform, flogging it conversations with Treasury Secretary Steven Mnuchin, in op/eds and in media interviews as a way to stimulate capital investment by companies like his. FedEx is hardly alone in taking advantage of the tax cuts.

Policies 149

Policies Newspapers Corporate Examples 149

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.

Transportation 100

Transportation Meeting Newspapers Media 100

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. How has content marketing changed over the years?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

JULY 15, 2024

I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. Barring that, hopefully it’s at least an interesting thing for people to read and learn about. Almost 20 years.

Meeting 97

Meeting Media Interviews Pitching 97

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

Pitching 174

Pitching Journalism Video Advertising 174

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. By: Kelsea Bruce, Social Media Director.

Interviews 60

Interviews Instagram Video Creativity 60

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. It was even heated!

Meeting 97

Meeting Energy Local Media 97

Maxim Behar

JANUARY 29, 2025

Therefore, they rely on traditional mediatelevision, newspapers, and radio to convey their messages. Bulgaria is gradually aligning with Europe in terms of prices, salaries, and market operations. This transition will completely transform our economy, market, and standard of living, making it more European.

Government 59

Government Radio Newspapers Communications 59

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. The brand recognized the opportunity to enhance its marketing storytelling with superb photography and social media influence.

Travel 90

Travel Industry Tourism Hotels 90

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. To be truly effective, creativity is going to need to spike and traditional PR tactics are going to need to be augmented with ideas from marketing and advertising. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Maxim Behar

DECEMBER 1, 2024

My career path took me through journalism, where I worked as a correspondent, editor, and editor-in-chief for many years, gaining invaluable experience at various newspapers and even creating one ("Standard" newspaper). How do you navigate the dynamic changes in the market, and what is your approach to managing risk?

Journalism 59

Journalism Newspapers Travel Film 59

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after. Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. I appreciate interview proposals and prepared written statements regarding trending topics in the trucking space. Any pet peeves with PR people?

Meeting 88

Meeting Media Pitching Newspapers 88

Polaris

NOVEMBER 17, 2015

While many marketers and owners typically ask for one, a news release is neither essential nor needed … although it’s often helpful. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Several years ago, they launched two new products into the Canadian market. Consider Crayola.

Agency 100

Agency Newspapers Radio Interviews 100

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. No product news, no overly salesy B2B messaging, no marketing jargon. It’s rare that a week goes by without the team talking about business press coverage.

Media 100

Media B2B Data Pitching 100

Cision

FEBRUARY 23, 2016

In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means. It is primarily an influencer marketing and community management approach to help the FSA create more compelling and engaging content.

Analytics 120

Analytics Agency Newspapers Community 120