Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#.

Measurement 109

Measurement Video Technology Enterprise 109

Business Wire

AUGUST 1, 2017

Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Find out how to maximize efforts on social media by utilizing the right measurements.

Social Media 202

Social Media Measurement Marketing Media 202

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Creative briefs. Review and approval. And on and on. Campaigns are finite too. They start and end. That means the workload cycle repeats.

Marketing 216

Marketing eBook Guidelines B2B 216

Cision

OCTOBER 18, 2017

As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. Read on to learn more about how PR can bring measurement into the digital era. The Benefits of PR Measurement Across Channels.

Measurement 198

Measurement System Data Technology 198

Onclusive

SEPTEMBER 28, 2016

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […].

Measurement 150

Measurement Interviews Resources 150

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. What is that interview or profile actually worth? And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.

Measurement 189

Measurement How To Guidelines Web 189

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. ” Starting with the goal.

Measurement 199

Measurement Marketing Content Marketing Software 199

PRSay

JANUARY 28, 2022

After nailing a candidate screen call and building rapport with your recruiter(s) , the interview stage is the next likely step to take place in the recruiting process. Consider the tips below when you are preparing for your next virtual interview with a prospective employer. Assess your surroundings.

Interviews 150

Interviews Meeting Video Communications 150

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions.

B2B 179

B2B Software Ethics Leadership 179

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.”

Software 176

Software Measurement B2B Training 176

5W PR

NOVEMBER 22, 2024

Offering high-quality content, such as press releases, expert commentary, and exclusive interviews, ensures materials are well-written, informative, and timely. Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Respond promptly to media inquiries.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

APRIL 12, 2018

How will you measure success? AirPR: What are best practices in PR & content marketing measurement? Kathy: Measurement should be clear, concise and easily understandable. Site analytics and competitive audits should be key measures of PR and content marketing effectiveness. What are you trying to accomplish?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy , a digital advertising and media solutions expert, recognized the significance of the clash between traditional measurement and digital platforms.

Branding 323

Branding Brand eBook Advertising 323

PRSay

DECEMBER 12, 2024

Just as you would prepare for any media interview or new business pitch, taking time to reflect before your review will help you take control of the narrative, highlight your impact and demonstrate your potential for growth. Clear objectives eliminate ambiguity, keeping you focused and making your accomplishments easier to measure and share.

Measurement 140

Measurement Resources Examples Conference 140

5W PR

NOVEMBER 25, 2024

There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts. Media training can also help executives deliver clear, concise, and impactful messages during interviews.

B2B 78

B2B Company Crisis Management Measurement 78

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. Click here!

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

AUGUST 31, 2017

The conversation took place on Baer’s popular technology show MarketingMarvels, and covered how the Comms Cloud™ brings a suite of solutions together to help communicators create, manage and measure campaigns.

Communications 0

Communications Measurement Interviews Trends 0

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Deirdre Breakenridge

MARCH 9, 2020

How can I prepare for the interview? What are the next steps after the interview? Spin Sucks is the number one PR blog in the world and the go-to resource for forward-thinking PR professionals who want to learn how to use the PESO model to implement the strategies and tactics that drive measurable business goals.

Community 293

Community How To Interviews Blogging 293

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Wadds Inc.

MARCH 9, 2025

The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

MARCH 23, 2025

Press releases, interviews, and social media posts must align with FDA guidelines. Measuring PR Success in Compliance Evaluating PR effectiveness requires metrics that go beyond traditional marketing measures. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. ” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth.

Branding 78

Branding Brand Storytelling Exercises 78

Prowly

JANUARY 14, 2025

Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

Cision

JUNE 29, 2016

In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. This almost accidental inclusion of measurement (“Oh yeah, we probably should measure this thing that’s going live tomorrow.”)

Analytics 215

Analytics Measurement Big Data Data 215

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results? Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

5W PR

DECEMBER 18, 2024

Interview industry experts, influencers, or customers to share their insights and stories. Measuring and Adapting To ensure the effectiveness of the digital storytelling efforts, it’s essential to measure and analyze the results. Leverage the power of audio to connect with the audience on a deeper level.

Storytelling 78

Storytelling Branding Brand How To 78

5W PR

OCTOBER 17, 2024

Additionally, they should have clear KPIs to measure the success of both PR and media efforts. Media placements can generate additional PR opportunities, such as interviews or feature articles. The last step is to measure and analyze the results from these efforts. The next step is to identify the target audience.

Strategy 78

Strategy Media Measurement Analysis 78

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Branding Brand Ethics 78

Sword and the Script

NOVEMBER 19, 2024

The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them. The report says winning marketing teams are “3 times more likely to be fully integrated” by a measure of 39% for winning marketers versus 12% for the laggards.

Study 148

Study Branding Brand Marketing 148

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. Media kits provide journalists with essential materials about the game and offer opportunities for journalists to interview the game’s creators. This will help track progress and evaluate the effectiveness of the efforts.

Video 78

Video How To Marketing Television 78

Cision

SEPTEMBER 26, 2017

Measuring Content Effectiveness. According to research from Ascend2, the inability to measure effectiveness is the fourth most cited obstacle to content marketing success. How to decide what to measure? This research also identifies seven metrics marketers should use to measure content performance: Traffic. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240