Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. My first exposure to Burrelles was as a fairly new account executive.

Print 158

Print Newspapers Google B2B 158

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Stephen Waddington

OCTOBER 5, 2018

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

Agency 135

Agency Web Print Newspapers 135

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Case closed.

Data 78

Data Newspapers Analytics Measurement 78

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis Corporate 120

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Darika, thanks for speaking with me today. Darika: We do – and we have adopted that terminology as well.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them. Pop Culture/Creativity Blogs. The Wrike Blog. Smart PR people take note.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. Do you know how to measure your social ROI? My daily newspaper of choice is… the Wall Street Journal. Learn how with Cision’s free tip sheet! Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. I find that some young professionals don’t read newspapers or influential websites. How many pitches is he likely to read?

Newspapers 120

Newspapers Journalism Pitching Report 120

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " as well as measuring the results of the PR activities.

Newspapers 52

Newspapers Crisis Meeting Social Media 52

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed.

Social Media 64

Social Media Newspapers Television Radio 64

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Got my first newspaper job at age 28 in Lansing, Illinois, and from there went to The Times of Hammond (Indiana), The Chicago Sun-Times and The Chicago Tribune.

Meeting 98

Meeting Media Print Enterprise 98

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” CEO Les Moonves. We take nothing for granted.”

Television 28

Television Newspapers Conference Retail 28

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 76

Brand Branding Local Interviews 76

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). That got a big “check&# from me. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 98

Publicity How To Course Facebook 98

Waxing UnLyrical

OCTOBER 12, 2010

She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional. Get Shareaholic test Filed under Interviews , Personal , Philanthropy | Tags: c25k , causes , couch to 5k , lindsay allen , Philanthropy , running , special olympics michigan | Comments (8) Site settings comment help?

Twitter 90

Twitter Training Facebook Measurement 90

Stephen Waddington

MAY 5, 2019

Views are the most common measure of success for publishers. 3 Traditional metrics matter To benchmark success, most of the journalists measure total views or readership, engagement metrics, and revenue attribution. Journalists equally trust interviews, industry experts, and newswires for non-branded content. #7

SEO 60

SEO Media Relations Pitching Report 60

The Resolution Blog

MAY 7, 2019

But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. This could really solve some of the measurement issues that PR has had over the years. is where we’re kind of seeing it the most at the moment.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Regardless, thanks for visiting! These fine folk did: Jan.

Newspapers 45

Newspapers Tourism Measurement Twitter 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Regardless, thanks for visiting! These fine folk did: Jan.

Newspapers 45

Newspapers Tourism Measurement Twitter 45

Bianchi Biz Blog

OCTOBER 5, 2020

It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What elements or characteristics do you look for in a story?

Transportation 91

Transportation Meeting Report Media 91

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. So usually that was traditional publishing, so perhaps a newspaper or a magazine. Also see: We Should Measure Content Marketing by Relationships. Also see: Wall Street’s Problem with Content Marketing. Marketing difference then and now.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. Secondly, we have media that can be measured for the first time in history. At the beginning of our business, some clients were happy that news about their product was published in a newspaper and asked how many people read it. Newspapers and radios, too.

Newspapers 59

Newspapers Social Media System Writing 59

Konnect Agency

JANUARY 7, 2022

By establishing the brand’s reputation, publicists keep your brand on top of mind through earned media coverage in local newspapers, business magazines, and interviews on local TV news programs. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By establishing the brand’s reputation, publicists keep your brand on top of mind through earned media coverage in local newspapers, business magazines, and interviews on local TV news programs. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. They are also typically willing to do much more to help promote the event: open to interviews that you conduct for your blog, provide custom quotes for landing pages and press releases, and give you a share on their social channels. 52% said online display ads; (I have a bridge for sale too!).

Marketing 72

Marketing Survey Study B2B 72

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science. It’s the gorilla in the market.

Government 103

Government Education Print Ethics 103

PR in High Definition

AUGUST 27, 2019

Here are some top tips: Preparation : Don’t put forward an unprepared spokesperson to speak to a national newspaper with five minutes notice. If it’s a sensitive topic, try to push for written comment over an interview because this enables you to have more say over what exactly is communicated to the press and public.

Crisis 72

Crisis How To Newspapers Reputation 72