Remove Interviews Remove Measurement Remove SEO
article thumbnail

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. What is that interview or profile actually worth? And how to measure the other activities that a PR group delivers?

article thumbnail

What Happens After You Launch a Press Release?

Remote PR Jobs

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Multimedia For Better PR Campaigns

Cision

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Multimedia is a crucial component to impactful modern-day journalism.

How To 282
article thumbnail

Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever.

Mobile 244
article thumbnail

How to Overcome 7 Top Content Marketing Challenges

Cision

Measuring Content Effectiveness. According to research from Ascend2, the inability to measure effectiveness is the fourth most cited obstacle to content marketing success. How to decide what to measure? This research also identifies seven metrics marketers should use to measure content performance: Traffic. Conversion.

article thumbnail

7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. PR outcomes are measurable. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call my PR team.”

article thumbnail

5 KPIs that Showcase PR Value

ImPRessions - Crenshaw Communications

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).