5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust.

Consumer 78

Consumer Brand Branding Crisis Management 78

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade.

Interviews 60

Interviews Content Marketing Writing Journalism 60

5W PR

OCTOBER 18, 2024

Consider offering exclusive interviews or access to experts. Train the spokesperson on crisis communication techniques. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Identify relevant journalists and media outlets covering the industry.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

Sword and the Script

OCTOBER 25, 2016

5 Categories of PR Metrics Pros Should Measure. Training the entire workforce to think about measurement requires both conditioning – so that it is instinctive across all business functions not just marketing – and developing a system to support the data collection. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. Listening, planning and measurement have expanded in scope and usage.

Internal 78

Internal International Communications Employee 78

Stephen Waddington

JULY 6, 2022

Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. Chartered status is typically recognised a measure of competence within a profession. Institutionalised training or a period of internship.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Some think of it as a tool for measuring ROI, but it can uncover valuable insights about stakeholder and public perception. It’s impossible to monitor and measure reputation without that baseline intelligence. PR people tend to be comfortable with intangible and hard-to-measure attributes. C-level access is critical.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

5W PR

FEBRUARY 28, 2024

Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters.

Brand 78

Brand Branding How To Film 78

PR in High Definition

AUGUST 28, 2024

Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Monitor, Measure, and Adjust – PR is not a set-it-and-forget-it activity.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Depending on who you pick, be prepared to train your thought leaders. Measure your results. Create a content plan.

Leadership 141

Leadership Content Marketing Healthcare Google 141

The Proactive Report

FEBRUARY 20, 2017

An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview. You might have to do some media training with your experts!). Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

Solo PR Pro

OCTOBER 13, 2020

Can you provide a list of your company’s primary stakeholders and note if they are media trained? Questions about measurement and success. How will success be measured for this program/project? Download the Solo PR Pro Client Intake Interview template for our full list of questions to ask during your kickoff interview !

Media Training 74

Media Training Interviews Measurement Training 74

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 78

Measurement Conference Tourism Blogging 78

The Proactive Report

FEBRUARY 25, 2017

An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview. You might have to do some media training with your experts!) Every strategy needs goals so that you can measure your progress.

Digital PR 100

Digital PR System Video Twitter 100

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Give employees hope.

Employee 87

Employee Real Estate Video Internal 87

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. He speaks, trains and writes frequently on using the power of storytelling to advance. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. What is a certification in social media?

Social Media 0

Social Media Education Media Training 0

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 105

Measurement Education Twitter Facebook 105

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. This process can take weeks (or months).

Measurement 85

Measurement Publicity Analysis Tools 85

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Darika, thanks for speaking with me today. Darika: We do – and we have adopted that terminology as well.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. How do you measure the success of your blog? I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35

Stern + Associates

APRIL 13, 2023

He also highlights related research he conducted with PwC , discusses investment opportunities, and shares insights from experts at the forefront of climate tech, many of whom he has personally interviewed. For companies looking to grow and be good, Green provides an overview of his methodology for measuring real progress in an economy.

Policies 118

Policies Energy Government Crisis 118

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Conduct media training early. As noted, many media interview opportunities arise suddenly without the chance for a formal session.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. It may be very appealing to bring on five bright young things, only to realize that there aren’t enough mentors to train and supervise that large of a group.

Analytics 130

Analytics Pitching Internal International 130

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Have they demonstrated an equal measure of humility and ownership? Does the company have a training department? Leadership. Collaboration. Adaptability.

How To 185

How To Leadership Interviews Google 185

Wadds Inc.

JULY 6, 2022

Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. Chartered status is typically recognised a measure of competence within a profession. Institutionalised training or a period of internship.

Publicity 72

Publicity Ethics Training Education 72

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 64

Measurement Social Media Twitter Tourism 64

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Select a single spokesperson in advance, make sure that they receive the necessary media training and make them responsible for communicating with your stakeholders during a crisis.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 50

Measurement Analytics Conference Web 50

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity Measurement SEO 137

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120