5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. They maintain detailed records of past incidents, regularly update their crisis plans, and ensure teams stay prepared through ongoing training and simulations.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Prowly

JANUARY 14, 2025

Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade.

Interviews 104

Interviews Content Marketing Writing Journalism 104

5W PR

OCTOBER 18, 2024

Consider offering exclusive interviews or access to experts. Train the spokesperson on crisis communication techniques. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Identify relevant journalists and media outlets covering the industry.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. According to HubSpot, companies that blog receive 97% more links to their websites.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

MARCH 8, 2025

Launch a podcast interviewing other experts in your field. Create case studies detailing successful events and measurable audience impact. Join professional speaking organizations that offer training and networking. Start by implementing these foundational strategies, then measure results and adjust accordingly.

Brand 78

Brand Branding LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Some think of it as a tool for measuring ROI, but it can uncover valuable insights about stakeholder and public perception. It’s impossible to monitor and measure reputation without that baseline intelligence. PR people tend to be comfortable with intangible and hard-to-measure attributes. C-level access is critical.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

PRSay

JULY 19, 2024

Set goals and measure success. Be intentional about training. I’ve read that sprinter Noah Lyles trains for five hours a day. Pro-tip: Seek one who has completed an ICF-accredited coach training program. Just ask Katie Ledecky, who will become the most decorated U.S. Prioritize mental health.

Sports 169

Sports Training Leadership LinkedIn 169

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Have they demonstrated an equal measure of humility and ownership? Does the company have a training department? Leadership. Collaboration. Adaptability.

How To 187

How To Leadership Interviews Google 187

Wadds Inc.

MARCH 5, 2025

The programme, which provides management training to practitioners from underserved communities, receives many applications from women returning to work after having a family. This report combines a literature review, survey data from more than 230 respondents and qualitative interviews with 30 women to explore the barriers to progress.

Publicity 52

Publicity Mobile Leadership Study 52

Melissa Agnes

FEBRUARY 24, 2014

Not good at media interviews? Can you do the same thing after a training exercise? They dissect the practice so that they can put it back together again and only then can they measure improvement. The big picture is nice but how you get there is much more important. Put a practice plan in place starting this afternoon.

Communications 236

Communications Crisis Communications Crisis Exercises 236

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 79

Measurement Conference Tourism Blogging 79

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. This process can take weeks (or months).

Measurement 87

Measurement Publicity Analysis Tools 87

Stephen Waddington

JULY 6, 2022

Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. Chartered status is typically recognised a measure of competence within a profession. Institutionalised training or a period of internship.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 83

Measurement Publicity Web Analytics 83

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. He speaks, trains and writes frequently on using the power of storytelling to advance. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. What is a certification in social media?

Social Media 0

Social Media Education Media Training 0

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. They appreciate it, and it helps drive more coverage.

Writing 78

Writing How To Product Launch Crisis 78

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Darika, thanks for speaking with me today. Darika: We do – and we have adopted that terminology as well.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Proactive Report

FEBRUARY 20, 2017

An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview. You might have to do some media training with your experts!). Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

OCTOBER 25, 2016

5 Categories of PR Metrics Pros Should Measure. Training the entire workforce to think about measurement requires both conditioning – so that it is instinctive across all business functions not just marketing – and developing a system to support the data collection. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Prowly

MARCH 4, 2025

You dont even need to train it to do the work for you. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. Whether they have a podcast, newsletter, or Reddit thread, its smart to pitch stories directly or offer things like invitations to interviews, if possible.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Conduct media training early. As noted, many media interview opportunities arise suddenly without the chance for a formal session.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. It may be very appealing to bring on five bright young things, only to realize that there aren’t enough mentors to train and supervise that large of a group.

Analytics 130

Analytics Pitching International Internal 130

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

The Proactive Report

FEBRUARY 25, 2017

An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview. You might have to do some media training with your experts!) Every strategy needs goals so that you can measure your progress.

Digital PR 100

Digital PR System Video Twitter 100

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Depending on who you pick, be prepared to train your thought leaders. Measure your results. Create a content plan.

Leadership 141

Leadership Content Marketing Healthcare Google 141

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Transparency in PR extends beyond reactive communication.

Healthcare 78

Healthcare Reputation Publicity Media Training 78