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The Productivity Paradox: Is AI Worth the Risk of Destroying Society?

Stern + Associates

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Future That Allows for Human Thriving? ”

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 114
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Fall into Business Development

Solo PR Pro

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise.

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Mental Health & PR: Building a Supportive (and Profitable) Workplace

Burrelles Fresh Ideas

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. The challenges are multifaceted and include ingrained cultural norms, fear of stigma, lack of resources, and uncertainty about where to begin.

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Meandering Through Measurement

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

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Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

He also highlights related research he conducted with PwC , discusses investment opportunities, and shares insights from experts at the forefront of climate tech, many of whom he has personally interviewed. For companies looking to grow and be good, Green provides an overview of his methodology for measuring real progress in an economy.

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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 104