Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Who sees it, shares, likes, comments? Newswhip Data.

Data 159

Data Media Software Viral 159

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 170

Report Pitching Media Survey 170

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 129

Technology Publicity Software Print 129

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Those of us who opt for minimal subject lines and two-sentence email pitches need to be prepared to answer all logical questions, arrange interviews, supply statistics or other data, and essentially close the sale. This extra step can be the difference between a productive relationship and a snarky email schooling you on your media misstep.

Pitching 120

Pitching Software Interviews Trends 120

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever. ” It’s part of research, but sometimes we don’t get enough “real-world” information about important audiences (even if that world is social media.) Hang on to your credibility.

Agency 140

Agency Enterprise Retail Energy 140

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 160

Instagram Technology Resources Employee 160

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

JULY 2, 2024

In an interview when news of this first broke a couple of weeks ago, Burrelles President Cathy Del Colle the company had experienced declining sales in print monitoring for the last 15 years – and in tandem with the newspaper business. Spin Sucks posts tips of creating ChatGPT prompts for public relations. Prompts for PR.

Print 158

Print Newspapers Google B2B 158

The Resolution Blog

DECEMBER 1, 2015

We’ve met a handful of PR professionals learning from software development in order to better integrate campaigns and work more reactively. A few members of the board had been inspired by the Agile movement in the software development world so we decided to explore it further. We needed a change.

Banking 120

Banking Communications Software Google 120

The Resolution Blog

MAY 24, 2017

Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence. Step inside other innovative PR teams: Read our interview with Andrew Jennings, the lead of Ketchum’s Agile team ‘Storyworks’ here. An inside track to their innovative approach.

Measurement 137

Measurement B2B Google Financial 137

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! Media relations is the core skill and transparency is the belief. Email and a phone.

Education 120

Education Measurement Meeting B2B 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 91

Software Pitching Measurement Enterprise 91

Sword and the Script

JUNE 20, 2017

Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. And Intuit, which makes the popular TurboTax software, spent $2.39 See these related posts: Media Relations: Proven Ways to Get More Out of It. Give our services a try.

Media 76

Media Interviews Software Government 76

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Bianchi Biz Blog

JANUARY 18, 2024

Suppliers of everything from EV components and charging systems, to lidar and other sensing technologies that enable automated and autonomous driving, to software and hardware offerings that are bringing about the software-defined vehicles, the automotive ethernet, V2X (vehicle-to-everything) and connected cars, smarter navigation approaches, in-vehicle (..)

Automotive 111

Automotive Technology Transportation Trade Shows 111

The Resolution Blog

APRIL 9, 2019

What I’ve found more challenging is that people will call asking for a PR firm and really they just want media relations or publicity. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Bianchi Biz Blog

SEPTEMBER 23, 2024

I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. Some are experts on banner topics like electrification, software-defined cars, or ADAS. Can you tell us a little about your podcast?

Radio 97

Radio Automotive Meeting Interviews 97

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. You need a cadre of people within your organization who have media relations as a backup skill set… so the core team can catch their breath. We need to plan for beyond 72 hours.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting.

Technology 95

Technology Software Resources Pitching 95

Polaris

AUGUST 19, 2014

The public relations measurement challenge. To begin, let’s use media relations and blogger outreach to put some context around the subject. Media and blogger outreach is typically a top-of-the-funnel activity that builds brand awareness, an important measurement metric for all products and services.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

OCTOBER 16, 2018

That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. 3) What are the biggest mistakes you see businesses make in selecting and implementing marketing automation software?

Marketing 58

Marketing Real Estate Analytics Interviews 58

Marketwired

FEBRUARY 16, 2016

rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. The quotes pique far more interest around our guests and their interviews. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

NOVEMBER 22, 2022

Not everyone does just media relations, employee comms, or marcoms. Earned media attribution can tell you if someone takes an action on your company’s website after reading an article about your company on a third-party site. Here’s an example: Last year, I had a client land a six-figure software deal.

Measurement 87

Measurement Survey Web Software 87

Sword and the Script

NOVEMBER 27, 2018

See these related interviews: Marketing Automation Only Does What You Tell It To; Off Script No. Managing Media Relations for a Publisher; Off Script No. Want to be interviewed for the Off Script series? 33: Bryan Young. 32: Rachael Wolensky of ALM. PR Prepared Her for a Role as a Martech CMO; Off Script No.

Interviews 66

Interviews Software Government Journalism 66

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. I spent 20 years in media relations at General Motors between two journalism careers.

Meeting 74

Meeting Automotive Media Transportation 74

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Frederik Vincx

DECEMBER 11, 2015

Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. An example media relations workflow is set out below. Raf recently also got interviewed about this in the Wag The Dog Podcast. Most noteable is the Lean Startup Movement.

How To 60

How To Software System Employee 60

Prohibition

JANUARY 20, 2021

PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets. 5) It gives you access to marketing software. There are so many different marketing software’s available that all vary in terms of what they can offer.

Company 62

Company Software Crisis Management Agency 62