PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

Polaris

SEPTEMBER 2, 2015

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. 1 Know the Journalist.

Interviews 100

Interviews Media Sports Training 100

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Crisis Management Television 249

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. We may have what we think is a great idea for an announcement or a media pitch, but if it doesn’t fit with the brand strategy, it’s not a great idea.

Writing 294

Writing Journalism Pitching Guidelines 294

Bianchi Biz Blog

JULY 15, 2024

I’m senior editor at SME Media. I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. Can you tell us what types of stories, trends or issues are on your radar now? Almost 20 years.

Meeting 99

Meeting Media Interviews Pitching 99

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Social Media. About Us page.

Communications 250

Communications How To Telecommunications Employee 250

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Prakkypedia

APRIL 23, 2019

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. With my clients, they’re often keen on gaining media coverage. Others have different PR goals).

Local 128

Local Newspapers Interviews Employee 128

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

Newspapers 78

Newspapers Blogging Groups Print 78

HMA Public Relations

SEPTEMBER 13, 2023

Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds.

Examples 102

Examples Newspapers Interviews Crisis 102

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 101

Transportation Meeting Newspapers Media 101

Stephen Waddington

DECEMBER 4, 2019

The Libs Dems are playing a dirty disinformation game with the oldest form of political campaign media. Digital media is the sharp end of fake news, but the Lib Dems are deploying a more traditional form of media as a means of disinformation. It’s here where the Lib Dems are playing dirty.

Newspapers 80

Newspapers Media Local Radio 80

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

Print 78

Print Newspapers Media Skype 78

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. I studied political communications in college, so after graduation, I cut my PR teeth in the fast-paced environment of Capitol Hill.

Newspapers 195

Newspapers Media Relations Branding Brand 195

Bianchi Biz Blog

MAY 6, 2024

I joined my university’s newspaper as a reporter in 2018. I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. I appreciate interview proposals and prepared written statements regarding trending topics in the trucking space.

Meeting 89

Meeting Media Pitching Newspapers 89

NewsWhip

DECEMBER 13, 2017

In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. We talk to Golin about how its Bridge network is paving the way for a social-friendly future. The […].

Newspapers 147

Newspapers Branding Brand Pitching 147

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. Cable news, in fact, is booming.

Print 245

Print Pitching Television Newspapers 245

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 106

Strategy Publicity Media Video 106

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Want to get more media coverage? Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. What is it that makes any media professional want to work with you?

Pitching 150

Pitching Radio Newspapers Print 150

Stephen Waddington

OCTOBER 5, 2018

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls. Thanks to everyone who jumped into the conversation.

Agency 135

Agency Web Print Newspapers 135

Culpwrit

FEBRUARY 20, 2020

A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana. It was a great job since I met and interviewed hundreds of elected officials and political candidates. When it was time to move on, my two strongest references came from the […].

Social Media 77

Social Media Newspapers Media Government 77

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. Instead, cozy up to reporters who write for your local newspaper. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list. Amanda Monroe. Vice President.

Media 100

Media B2B Data Pitching 100

PRSay

AUGUST 18, 2023

In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

Study 78

Study Report Media Television 78

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. We use social media listening tools, review market research, and create SEO-enhanced content. Earned media placements are usually at the top of a client’s wish list.

Measurement 189

Measurement How To Guidelines Web 189

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98

Meeting Media Print Enterprise 98

Cision

JUNE 29, 2016

In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. I always thought I’d be…a newspaper columnist, like my grandfather. Honestly people, the plural of “medium” is “media.”

Analytics 215

Analytics Measurement Big Data Data 215

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 79

Meeting Automotive Media Newspapers 79

Bianchi Biz Blog

AUGUST 9, 2021

I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. Not every interview needs to be a Zoom or Teams video chat – we’re all fatigued by virtual working and I’m more than happy to do a phone call, too. You might also be interested in: Bianchi PR’s Meet the Media Recap.

Transportation 96

Transportation Meeting Report Automotive 96