Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? Meet the Media: Alexa St. Any pet peeves with PR people?

Meeting 91

Meeting Transportation Media Journalism 91

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. This way, the company can work on the product development and financial pieces of the puzzle.

Product Launch 59

Product Launch Consumer Agency Film 59

Solo PR Pro

JANUARY 18, 2022

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. She recalls going to an agency to interview for a different position, only to be told she was being put in for a job at Harpo. “I I said, ‘Harpo — isn’t that Oprah?’ Everything is smaller.

Meeting 106

Meeting Pharmaceuticals Healthcare Pitching 106

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. It also means that any promised executive interview must go off without a hitch. The story can then be released to other media after the exclusive runs. So, why offer an exclusive?

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. This way, the company can work on the product development and financial pieces of the puzzle.

Product Launch 52

Product Launch Consumer Agency Film 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. Journalists are bombarded with literally thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. We have a booth booked!”

Automotive 100

Automotive Mobile Interviews Resources 100

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. PR teams must put in the same level of planning and preparation for an analyst meeting that they would for a journalist interview.

B2B 120

B2B Trends Product Launch Report 120

Bianchi Biz Blog

APRIL 25, 2024

2️ You will meet the leaders and visionaries from the top players across the mobility value chain. The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list.

Mobile 89

Mobile Transportation Automotive Policies 89

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Because there are standards you have to meet to publish press releases over these services – where you can publish anything you want to your own online newsroom (and you should do this too). When you receive a reporter’s inquiry, respond as soon as possible.

Journalism 147

Journalism Media Relations Report Media 147

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. By leveraging CES as a launchpad for your press announcements, media interviews, product demonstrations and thought leadership initiatives, you can catapult your brand to new heights of visibility and recognition.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Solo PR Pro

NOVEMBER 6, 2018

Set up a kick-off meeting to officially launch the engagement. This meeting should include your primary contact and other key stakeholders. Use the first meeting to set expectations and outline the information you need to work. This includes staffing changes, product launches, expansions, partnerships and more.

How To 49

How To Trade Shows Meeting Product Launch 49

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

PR in High Definition

AUGUST 28, 2024

While comms teams are in the thick of executing PR plans for the last two quarters of this year and driving results to meet annual KPIs, it’s easy to fall into the trap of not planning ahead and developing your PR strategy for next year. It’s crazy to think that we’re well past the half year mark already.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. They are designed and formatted to be concise news stories that journalists and bloggers can either run in their entirety or embellish upon through interviews. They have deadlines they need to meet and copy to write, so their time is valuable.

Product Launch 52

Product Launch Analysis Report Interviews 52

OnePitch

MAY 3, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., What He Writes About. [00:02:10] 00:02:10] BB: Oh, sunny, sunny. This is good.

Banking 52

Banking Product Launch Pitching Interviews 52

Solo PR Pro

NOVEMBER 1, 2016

I interviewed all the partners, developed a profile of the practice, and wrote biographies that turned their experience from a listing of major cases into a description of their accomplishments. Production Schedule. This is a guest post from Solo PR PRO Premium member, Daria Steigman. If you’re lucky, you’ll have some cushion.

Product Launch 40

Product Launch Interviews Print Writing 40

Ethical Voices

SEPTEMBER 18, 2023

For example, the product launch sits with let’s say brand Y. If the activities and plans were just kept to the marketing team and the PR team you miss the elements how do we meet the objectives of engaging the sales team? It’s a new product launch, that’s exciting. PR is involved. ” Yes.

Ethics 52

Ethics Product Launch Corporate Consumer 52

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. where phone briefings are predominant, face-to-face meetings are crucial in China. Chinese media are also more accustomed to group interviews. Meeting Amazing People Everywhere.

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

JANUARY 14, 2022

A good plan is to meet quarterly to run through scenarios that might happen. Try not to be reactive during these meetings – put yourself in the position of an angry journalist or unhappy customer, and ask how you would react. There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. How customers perceive Appleinnovative, premium, reliable (or expensive and restrictive, depending on experience).

Brand 80

Brand Branding How To Guidelines 80