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The decline of B2B tradeshows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.
Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Some examples include: Solicit interviews with independent speakers and panelists.
Because trade and business media typically cover the conferences and tradeshows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.
Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.
In the coming years and decades, fleet operators will be able to choose from a much broader menu of powertrain options to meet the requirements of their operations and comply with emissions regulations. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics tradeshow.
Now you need to make sure your client is adequately prepared for the interview. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If the meeting is in person, then listing the specific place it will occur is imperative.
Because trade and business media typically cover the conferences and tradeshows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.
I’m proud of the work our team at Transport Topics has done in tradeshow coverage. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure. What story or stories are you most proud of? First, I get the chance to speak with industry insiders.
How do you stand out during and after job interviews? Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national tradeshows, and building and maintaining the company’s social media networks. And many more!
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.
I play keyboard, and liked to consider myself an audiophile back in the day; I attended BAS (Boston Audio Society) meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio tradeshow and basking in all the gear.
I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel.
For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Let’s set up a time to talk about leveraging Business Wire to meet your visibility and engagement goals.
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a tradeshow or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. But timesheets and meetings only go so far. Hourly billing.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
I play keyboard, and liked to consider myself an audiophile back in the day; I attended AES meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Now I was in NYC at an audio tradeshow and basking in all the gear.
So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.
I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major tradeshow or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Prepare before you pitch.
CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location.
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.
Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. the reporters likes to schedule interviews through? What’s a marketer to do? Source: TriNet’s Twitter.
I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first tradeshow experience.
People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B tradeshows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
Set up a kick-off meeting to officially launch the engagement. This meeting should include your primary contact and other key stakeholders. Use the first meeting to set expectations and outline the information you need to work. Meeting schedule. How often will you meet with the client? Set expectations.
Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at tradeshows. The following come to mind: Coffee meet-ups. Meeting a new colleague for the first time over coffee? LinkedIn, for example. Seamlessly.
For example, you might want to announce an upcoming tradeshow or conference. If your press release fails to meet their requirements, they’ll toss it out. For example, you might want to interview a CEO, stakeholder, or project leader. Consider the next six months, too.
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.
Sometimes companies get their executives and subject matter experts there on the ground (which can be a task itself), but they don’t consider how many other obligations – such as customer and prosects meetings – they have which can severely limit their availability for media interviews.
Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Event marketing , at gatherings like annual customer meetings and tradeshows, was huge in the 90s. We are always looking for good people to interview about.
Don’t miss these related posts: How B2B Marketing Can Get More out of TradeShows. According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings. In-person meetings are a big opportunity for marketers too. How to Generate Media Referenceable B2B Customers with a Blog.
PR should be part of your strategy to help support your other activities, including social media marketing, advertising and tradeshows and sales promotions. PR can help you build your brand awareness and stay top-of-mind with all the right people. It costs too much money. It’s actually the most cost-effective of them all.
” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. Interviews. If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. Use a Human Voice. Conversational tone for the win!
These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Finding the Purrrrfect Fit.
These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Finding the Purrrrfect Fit.
This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. tradeshow held since 2020) generated lots of automotive and mobility news.
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