5W PR

NOVEMBER 6, 2024

Another is engagement, which encourages interaction with marketing materials and the game’s social media channels. Consider social media platforms where the target audience is most active. Traditional media like newspapers, magazines, radio, and television can sometimes be useful.

Video 78

Video How To Marketing Television 78

Culpwrit

FEBRUARY 20, 2020

A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana. It was a great job since I met and interviewed hundreds of elected officials and political candidates. When it was time to move on, my two strongest references came from the […].

Social Media 87

Social Media Newspapers Media Government 87

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

Bianchi Biz Blog

NOVEMBER 21, 2024

2) Crisis Management and Consulting: No company is exempt from crises, which is why a fair relationship with the media, transparency in communication and adequate strategic advice are always the best allies of a company. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media.

Marketing 90

Marketing Pinterest Radio Instagram 90

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Polaris

SEPTEMBER 2, 2015

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. 1 Know the Journalist.

Interviews 100

Interviews Media Sports Training 100

Maxim Behar

MAY 10, 2021

Mr Behar has been here for the past weeks and Seychelles NATION caught up with him for this exclusive interview. Almost 70 percent of Seychellois are on social media these days, which is not only a record for Africa, but also shows that our country is much more ahead that many more countries in the entire world.

Newspapers 98

Newspapers Tourism Government Journalism 98

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

Newspapers 78

Newspapers Blogging Groups Print 78

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Sword and the Script Media can help with B2B marketing, PR and social media.

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. Cable news, in fact, is booming.

Print 245

Print Pitching Television Newspapers 245

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. It has given rise to so-called ghost newspapers produced by groups such as Newsquest and Reach. Rumours are commonplace.

Local 112

Local Report Newspapers Government 112

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Maxim Behar

MAY 13, 2024

Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media. Now we have 4 billion publishers worldwide, which means 4 billion people who own media.

Social Media 64

Social Media Newspapers Television Radio 64

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 113

Interviews Publicity Technology Social Media 113

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. And even in "formal" B2B industries, having an online presence on social media is a must. These are some great ways to increase brand visibility through socials.

Brand 104

Brand Branding How To Measurement 104

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. Instead, cozy up to reporters who write for your local newspaper. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. It’s frustrating when they take days to return a call regarding an interview with a client you are desperate to get a hold of. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. We use social media listening tools, review market research, and create SEO-enhanced content. What is that interview or profile actually worth?

Measurement 189

Measurement How To Guidelines Web 189

PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

MAY 24, 2016

In this interview, Jocelyn discusses how to move your audience to action, what she learned from working in a governor’s office and why brands need to always look at the big picture. What role does social media play in your job? Social media is how people consume news and connect to their family, friends and the world.

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis Corporate 120

NewsWhip

DECEMBER 13, 2017

We talk to Golin about how its Bridge network is paving the way for a social-friendly future. In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. The […].

Newspapers 147

Newspapers Brand Branding Pitching 147

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements. ” But we could show them: “Yeah, but the media is reaching MP’s and influencing their opinions before you can even engage with them.”

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

MARCH 8, 2016

Social media has a major impact on how your brand is perceived. In this interview, he discusses why financial firms are under attack, how brands should respond to social media crises and what the key factor is for protecting a brand’s reputation. Today, one comment on social can impact a brand’s reputation.

Financial 120

Financial Reputation Newspapers Social Media 120

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 131

Strategy Publicity Media Video 131

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 90

Travel Industry Tourism Hotels 90

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

Print 78

Print Newspapers Media Skype 78

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. And while we’re on the topic, do not confuse social media outreach with a public relations campaign. First and foremost, remember to meet the media’s needs.

Social Media 49

Social Media Newspapers Media Pitching 49

The Hoyt Organization

APRIL 23, 2024

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. To establish these relationships, consider offering exclusive stories or interviews to media outlets that cover topics related to your mission.

Strategy 98

Strategy Nonprofit Social Media Television 98

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My favorite social media platform is…Twitter; it’s my leading source for news. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JULY 2, 2015

In an age where digital news is becoming increasingly more relevant and popular, and news is gained more by referral from friends and colleagues, via social media, than directly from journalists and publications, we should wonder if the importance of impartiality is diminished. The Growth of Social Media as a News Source.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. I find that some young professionals don’t read newspapers or influential websites.

Newspapers 120

Newspapers Journalism Pitching Report 120