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3 Ways to Tell Better Stories

PRSay

Don’t have a case study yet? Interview for story. When you’re interviewing, ask “when” questions. I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. Add a request for stories on your website, point of purchase or product itself. Create a scenario. ” Have a point?

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Jab, Jab, Left Hook: Media Interview Preparation Ronda Rousey Style

Polaris

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I watched interviews she gave.

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People Mistrust Media Reports About Climate Change, Study Finds

PRSay

In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

Study 78
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Behind the Headlines With Tom Lindell

Cision

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. I studied political communications in college, so after graduation, I cut my PR teeth in the fast-paced environment of Capitol Hill.

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. What is that interview or profile actually worth? My fingers would be newsprint-grimy within an hour. And how to measure the other activities that a PR group delivers?

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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Somehow our tech clients were added to this service, and I started getting these envelopes in the mail.

Print 158
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CASE STUDY - Using current events to land in the media

PR for Anyone

Transcript of the Interview: Keep seniors safe, and safe during the pandemic of course, but our next guest says there's an important difference between physical and social distancing. Is it newspapers in that piled up on the, on the porch? This is a timely, sensitive, and valuable story for the media to share.