ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. They all work together to build an organization’s reputation. . Business knowledge is important .

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Plan Well and Double-Confirm. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Next, it’s important to pitch to journalists.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves. Transcript.

Interviews 130

Interviews Television Media Radio 130

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. The first rule of reputation PR is not to embarrass your client.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Can we expect an army of PR writing and pitching flack-bots any time soon? She pointed out areas where AI is helping PR, like enabling better social listening, optimizing headlines and supporting reputation management through early warnings of crises.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. PR strategy. See this earlier post to find out what the best PR strategies have in common.

Agency 188

Agency Publicity Media Training Training 188

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. By being featured in other reputable publications, it helps boost your audience’s trust in your thought leaders and company as a whole. Include it on your website or blog.

Media 245

Media How To Report Social Media 245

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. It’s stature, not economics, that makes a township influencer.”.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

PR pros know that staying on message is fundamental to rocking a great media interview. Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Public relations is the engine and gatekeeper of reputation management.

Pitching 199

Pitching Travel Engineering Examples 199

ImPRessions - Crenshaw Communications

MAY 4, 2018

Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. Talk to everyone. Play the part.

How To 189

How To Nonprofit Interviews Privacy 189

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach.

Product Launch 78

Product Launch B2B Industry Case Study 78

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

Engineering 383

Engineering Hotels System Television 383

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads. Unfortunately, those opportunities don’t always result in coverage. And earned media isn’t magic.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MARCH 13, 2024

But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. This is another one that should be in every pitch deck. That means a fair hearing. We can influence, not control.

Agency 182

Agency Handbook Construction Pitching 182

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. Let’s talk. No pressure. Just good advice.

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

Based on interviews with my favorite media contacts, here are four tips for doing just that. Most media criticisms of the way PR pros operate have to do with poorly targeted pitches, careless e-mail blasts and apathy or ignorance about a journalist’s beat. Best of all, you can keep the relationship in good standing. Do your research.

Media 218

Media Pitching Report Education 218

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Understand newsworthiness.

Report 174

Report Local Media Pitching 174

Prowly

MARCH 4, 2025

Email pitches? When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 146

Publicity Small Business Trends Leadership 146

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches. Make your pitch as personalized as possible.

Media 185

Media Pitching Agency Guidelines 185

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. In the process these poor souls harmed their credibility and reputation, sometimes forever.

Web 139

Web Pitching LinkedIn Interviews 139

PRSay

SEPTEMBER 25, 2020

Along with other agencies, we were asked to submit our pitch. By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services. We won the pitch, and were asked to submit a detailed plan that included the costs involved.

Ethics 158

Ethics Banking Pitching Analysis 158

Bianchi Biz Blog

NOVEMBER 21, 2024

3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. But digital platform Konbini is coming in full force, as people can watch short informative videos and interviews on all kinds of topics on their phones or tablets, directly on their social media platforms.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. For a PR team or agency, reputation is everything.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78