Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. What else can I provide?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Buzzstream

NOVEMBER 21, 2024

Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. If you’re keen to learn more, check out our podcast interviews with James Brockbank of Digitaloft, Ross Hudgens of Siege Media, and Nicole DeLeon at North Star Inbound—to name a few. These days, you can’t miss Mark.

Digital PR 62

Digital PR SEO Web Resources 62

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. This provides context and may lead to additional interviews. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience.

Company 115

Company Survey Pitching Report 115

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:02:30]

Pitching 98

Pitching Trends Travel System 98

Remote PR Jobs

SEPTEMBER 25, 2023

This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. With the brand’s stunt, changing its name to IHOb last year, the company was able to garner stories published by a variety of outlets and on social media platforms, as the news was virally shared.

Media 100

Media Print Radio Consumer 100

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. If you do this, you just might get a phone call that requests an interview. Be Wise.

Engineering 128

Engineering Writing Social Media Report 128

The Hoyt Organization

JULY 15, 2024

Also, the viral potential of a well-crafted press release or media statement on social media is quite high, which, again, increases the chances of coverage by the media. Pitch to Journalists Rather than Publications Imagine your company is launching a new eco-friendly product to reduce household plastic waste.

Media Relations 52

Media Relations Media Real Estate Pitching 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

Bad Pitch Blog

APRIL 11, 2006

This pitch from Jackie Zima of Gregory FCA Communications stinks so bad it was singled out by five media outlets including the Philadelphia Inquirer, PR Week and the New York Daily News. Rather than riff on the obvious, let’s focus on why this is a bad pitch. The Bad Pitch blog can’t wait to see their Arbor Day angle.

Communications 40

Communications Pitching System Viral 40

Contently - Strategy

APRIL 24, 2019

I interviewed all the people who would be stakeholders in our work,” she told us. “I At Contently, we use our own platform to manage pitches, share assets, create content, and analyze results. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral. Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. 1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content.

Digital PR 62

Digital PR Report SEO Data 62

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. And until you’ve gotten that far do not pitch them anything. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator. Make people laugh—and don’t be boring. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

Buzzstream

MARCH 26, 2025

So we’ll probably exchange brand equity between us in this interview, right? Like we’re gonna both share this interview, we’re both gonna get benefit from it, right? There wasn’t like, I wasn’t like, here’s my huge pitch and no I’m just asking a simple question. That’s it.

Brand 62

Brand Branding SEO Data 62

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. He chose to do the interview anyway. Dean Kamen on his Segway on Launch Day.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

Pitching 164

Pitching Writing Digital PR How To 164

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

PRSay

APRIL 18, 2024

I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour. Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites.

Leadership 188

Leadership Storytelling Viral Banking 188

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview. Journalists are getting slammed with More and probably worse pitches, right? So yes, there are fewer people to pitch. Hello to you both.

Media 77

Media SEO Pitching Digital PR 77

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Finally, three months later, we got the interview on the books. Cassandra Faro, Account Executive.

Print 60

Print Media Travel Wireless 60

Bad Pitch Blog

FEBRUARY 6, 2012

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. And a viral hit. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.

Analysis 54

Analysis Strategy Retail Viral 54

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

PR in High Definition

SEPTEMBER 24, 2019

And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews. So, do you pitch to an editor in the hope they pass the story to a freelancer?

Media 54

Media Newspapers Journalism Video 54

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. Your content is not likely to go viral, so you need to put in the legwork to get it noticed. You didn’t optimize for SEO.

How To 72

How To SEO Content Marketing Data 72

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? Most of the stories in PaidContent, TechCrunch, News.com, Mashable and even hip oldsters like CSMonitor.com are so viral we can''t live without them. spending all day pitching old media, you are soon going to be stuck with very little to do. They''re asking: 1. If you''re (still?!?)

Journalism 41

Journalism Real Estate Print Newspapers 41

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. And I feel that, I see that coming off this interview, which I’m really enjoying. I understand why this project’s happening.

Data 78

Data Media Energy Analytics 78

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect.

Fashion 255

Fashion Reputation Social Media Brand 255

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

A client should be wary of a Trump-like agency team who promises overnight media coverage or amazing “viral” content. How involved are team members in coaching for media interviews? This is part of its power, but that very singularity can lead to mismatched ideas about outcomes. How often will the two teams speak or meet?

Agency 120

Agency Company Measurement Viral 120

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same. I tailored it.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Shift Communications

MARCH 25, 2015

If you interview with a reporter, that means the next day a story will run.” – Mary Campe , SHIFT SF . It can sometimes take weeks and even months for a story to run after conducting an interview. This involves spending our days researching, strategizing, writing, pitching and, on occasion, visiting the kegerator.

Marketing 60

Marketing Advertising Advertising Pitching 60