PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. If you see a firm or job that attracts your interest, prepare yourself well to pitch.

Web 139

Web Pitching LinkedIn Interviews 139

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Thought leader panels can yield a ton of useful content like white papers, videos, bylines, and blog posts.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous.

Training 159

Training Writing Pitching Video 159

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Cision

JUNE 23, 2015

Journalists find press releases useful as part of pitches and they start to write about you. Click here for a free white paper that shows how! The more links you have to anything associated with your company name (guest blog post, interview, press release) the more chances you have for people to find you.

Writing 120

Writing Social Media Tools Advertising 120

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. It’s not a sales pitch or creative that feels like a traditional commercial. Is your brand prepared to adapt? Take calculated risks. Become a Headline Hero.

Airlines 120

Airlines Travel Consumer Creativity 120

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Being aware of the push-and-pull of pitching (responding to existing opportunities while also proactively advocating for experts) is only the first step.

Pitching 75

Pitching Media Leadership Examples 75

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. They are not sales pitches, but rather discuss and resolve a problem by using examples.

eBook 70

eBook Video YouTube Blogging 70

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Learn how with our brand journalism white paper! PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop.

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. But Those Troubled Infographics. Talk to Us !

Infographics 80

Infographics Data Case Study Content Marketing 80

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! For an event, we might look at doing an author interview or a list of books that relate to the event. Get our free “Outside-The-Box Content for PR” white paper now! Are you a nonprofit?

Mobile 120

Mobile Community Blogging Publicity 120

Buzzstream

JANUARY 8, 2025

Rewrite pitches for clarity and relevance. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” I mean, I get pitches all the time of “dear Sage, we have this link. And then we’ve also looked at just number of interview placements.

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. 37% white papers. Use a link as validation in future PR pitches. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 67

B2B Report Marketing Survey 67

Cision

AUGUST 10, 2015

Wondering how to get your email pitches read by journalists? Learn all the key findings from Cision Global Insight’s “Integrating Travel Technology Into the Customer Experience” white paper! For Thunderbird users, here is how to use templates. Read the tip sheet today! Use Voice Recognition Software.

Software 120

Software Mobile Video Examples 120

Sword and the Script

MAY 3, 2016

It’s easy to find white papers and other assets that a team probably invested a lot of time and effort into developing – but it’s been more or less hidden from public view on a landing page buried several levels down and long forgotten. Use the Recording Effectively. The webinar recording presents several additional opportunities.

B2B 60

B2B Content Marketing Web Blogging 60

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JANUARY 3, 2017

Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Don’t miss these interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Think about your current audience.

Marketing 40

Marketing Content Marketing Television Pinterest 40

Cision

JUNE 19, 2015

That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I After all, anyone who was so inconsiderate during the interview process was likely to be a real nightmare on the job – a theory that my new boss confirmed in a matter of weeks. Forty minutes. Here are five others: 1.

Insurance 120

Insurance Insurance Interviews Crisis 120

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies International Internal Public Affairs 120

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3) Audio and podcasts. How this is done really matters.

Marketing 72

Marketing Survey Study B2B 72

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. The free articles are the start of working relationships and mean I’ve never had to pitch for work, so are worth my time. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

DECEMBER 11, 2024

So when I’m talking about digital PR, I’m talking about reaching out to top tier news, pitching them either, quotes or data studies that you’ve done, whatever to get either brand mentions or links back to a specific place on your website. We’re talking about white papers. We’re talking about eBooks.

Reddit 77

Reddit How To LinkedIn Digital PR 77

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. They don’t block influencer blog posts, or emails, or sponsored white papers. We will give stronger consideration to the areas unaffected by ad blockers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48