PR for Anyone

OCTOBER 8, 2020

When putting together your Public Relations Plan, preparing for the interview should be on your list. For television segments, see how that host does an interview. If it’s a print interview, read what they write. The more homework you can do to prepare, the better your interview will be. Do your homework.

Interviews 100

Interviews Publicity Television Print 100

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Lastly, see how that journalist conducts interviews, especially on TV. Transcript.

Interviews 130

Interviews How To Media Television 130

Polaris

DECEMBER 8, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis.

Interviews 133

Interviews Media Training Media Training 133

Cision

OCTOBER 18, 2016

The point of public relations is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview.

Interviews 120

Interviews How To Construction Print 120

5W PR

APRIL 13, 2025

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. The post Using Customer Transformation Stories To Create Compelling PR Narratives appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Storytelling 78

Storytelling Case Study Measurement Education 78

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. Alongside general news and business publications, Prowly's monitoring scans thousands of trade, industry, and specialist sources.

Pitching 104

Pitching How To Media B2B 104

Prowly

JANUARY 14, 2025

Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Most PR teams will amplify segments on social media for further exposure. Here are some top PR tips for scoring top broadcast stories. Make it relevant.

Local 323

Local Pitching Print Interviews 323

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business Plus – Monthly print and online business news outlet.

Radio 83

Radio Sports Marketing Local 83

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Be Emotive.

Storytelling 146

Storytelling Data B2C B2B 146

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 129

Technology Publicity Software Print 129

Prowly

APRIL 10, 2025

Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels.

Brand 104

Brand Branding How To Measurement 104

5W PR

MARCH 26, 2025

Digital PR combines traditional public relations with modern marketing channels to create multi-platform campaigns that resonate with target audiences. Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Polaris

SEPTEMBER 2, 2015

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I watched interviews she gave.

Interviews 100

Interviews Media Sports Training 100

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis.

Education 170

Education Media Training Training Interviews 170

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

Media 199

Media Interviews YouTube Advertising 199

Cision

JUNE 8, 2017

Major holidays are always a good opportunity for PR and marketing campaigns, but many publications require content pitches months ahead of the big day. broadcast, online, print, etc.). publication frequency, last 3 articles written, etc.). Make sure you’ve collected important details, like: Beat (what topics do they cover).

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Pitching Print Conference Local 225

PR Insiders

APRIL 9, 2020

The post Landing A Media Interview During COVID-19 Is One Thing; But Then What? In the last PR Insider, I shared with you some tips for reaching out to the media during the coronavirus crisis; tips that I had also discussed in a webinar I participated in titled “Authority Marketing in a COVID-19 World.”

Interviews 131

Interviews Media Crisis Course 131

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Stephen Waddington

OCTOBER 5, 2018

Public relations in an agency is unrecognisable from 25 years ago. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It started, as these things often do, as a conversation on Twitter.

Agency 135

Agency Web Print Newspapers 135

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Let them know who you believe will respond to this story, and why is it important.

Print 245

Print Pitching Television Newspapers 245

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. It’s as simple as that.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Polaris

SEPTEMBER 4, 2014

If you search the phrase do-it-yourself public relations ,? Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? all before you arrange a single interview.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Stephen Waddington

MAY 26, 2021

Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. The UK is a great place to start a public relations business. Industry comment: CIPR and PRCA “The COVID-19 UK public relations agency startup report is an inspiring read.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. These can include writers and editors for different sections of a magazine or newspaper, or more than one segment producer for a TV interview. Break these rules; improve media relations. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. For people who have never worked with Digital Transactions – what three things should they know about the publication?

Print 136

Print Interviews Pitching Meeting 136

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

Pitching 185

Pitching Survey Video Examples 185

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. As a result, the NALA has increased its client base and kept its unique edge on other PR firms.

Software 120

Software Agency Case Study Television 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A well-designed public relations campaign can be an asset to any organization. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do. Extract the single greatest insight from the talk and offer it to a key media outlet as an interview, bylined article or white paper.

Media 120

Media Interviews Print SEO 120