Polaris

DECEMBER 3, 2014

In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). Making eye contact is important in all aspects of business, not just media interviews. Body language is just as important as what you say. Sit up straight.

Interviews 132

Interviews Media Training Training Media 132

Prowly

JANUARY 14, 2025

In the PR Trends 2025 report , 32% of respondents say that hyper-personalization will be their priority from this point forward. Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. Expanding your media lists Writing an email or a press release?

Pitching 104

Pitching Data Analytics Writing 104

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Cision

OCTOBER 18, 2016

Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. With limited time to tell your story, a reporter will cut to the chase.

Interviews 120

Interviews How To Construction Print 120

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. These reporters appreciate comments from established experts and data from unbiased studies. Trade reporters might be fact-oriented, but theyre still human.

Pitching 104

Pitching How To Media B2B 104

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Daily client communication to update, report on and discuss media relations. Attend and facilitate media interviews; network with reporters and editors.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

JUNE 8, 2017

Cision’s 2017 State of the Media Report revealed that more than half of journalists and influencers are driven to pursue a story because a PR professional has displayed knowledge of their past work, interests and beats. broadcast, online, print, etc.). Role (exact job titles). Media type (e.g., Recent content (e.g.,

Pitching 225

Pitching Print Conference Local 225

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Is it ethical for a PR agency to smear a competitor?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

We also advise against lengthy voicemails – or any voicemails unless you already have a relationship with a reporter. For some pitches, a simple to-the-point email is probably enough to get a reporter’s interest. It can also mean a vast array of print freelancers and contributors to broadcast outlets.

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Digital and print trades in a given sector are tantamount to a virtual business community. Plus, bigger outlets like to report on bigger companies. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There are fewer reporters responsible for more stories. There’s only so much time in the day which means fewer interviews are conducted. More than ever, reporters are reliant on existing content for developing coverage. The pace of news is faster.

Interviews 62

Interviews B2B Media Report 62

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Now that’s a coverage report,” he would say. Want more tips to help executives prepare for the next big interview? I emailed the reporter.”.

Print 120

Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. 1 Key Messages.

Media Training 100

Media Training Training Media Interviews 100

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Also, when pitching print magazines, consider the necessary lead time. That’s why you — and your editorial calendar — must be flexible.

Pitching 137

Pitching Video Interviews Report 137

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. I am most excited to jump in and help run our leisure tourism campaigns.

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Print magazine? As a writer friend once said, if everything is found in the pitch, what story do I have to tell? The “too creative” pitch. The ill-timed pitch.

Pitching 149

Pitching Sports Print Creativity 149

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

JUNE 11, 2021

News & World Report rankings for U.S. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. We updated and monitored this grid regularly, ensuring that we followed up on requests in a timely fashion to connect our experts with inquisitive reporters.

Publicity 158

Publicity Social Media Report Fashion 158

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. For a PR guide to executive speaking gigs , go to our earlier post.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. Collect and cultivate freelancers. And there are practical reasons to prep early.

Television 120

Television Interviews Engineering Tools 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 131

Strategy Publicity Media Video 131

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Click here for our State of the Media report now! We have to be where people are,” she says. “We

Mobile 120

Mobile Print Trends Twitter 120

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview.

Radio 120

Radio Interviews Print Travel 120

The Resolution Blog

NOVEMBER 17, 2015

I’m happy to report back that things have changed. I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

APRIL 1, 2015

Want to engage reporters and earn coverage? Media mentions: if your brand has been interviewed in an article, video or podcast, include links. Media kit: the digital version of your media kit is a great grab-and-go option for journalists who want to print it for later. What Goes on an Online Newsroom?

Print 120

Print Pitching System Video 120