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Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Be Emotive.

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How to Give a Great Media Interview

PR for Anyone

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Lastly, see how that journalist conducts interviews, especially on TV.

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How to Pitch Trade Media: The 3 Dos and Don’ts

Prowly

Do: Develop a screening system. Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. When offering an expert for a comment or interview, show how one-of-a-kind they are. Narrow down your media lists.

Pitching 104
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How Humour Makes Your Message More Palatable. and More Powerful

Polaris

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Education 170
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Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10

Sword and the Script

Rather than chasing a buyer, he advises, indeed teaches, growing sales teams systems and processes to “ qualify hard and close easy.”. He also graciously agreed to answer a few follow-up questions by email for the Off Script interviews series on these pages. The Sandler Selling System was developed by David H.

System 0
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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158
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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. We developed landing pages to generate leads - phone calls and form leads - that get pumped into its Eloqua system. Interviews Inbound Marketing SEO'

SEO 98