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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence.

B2B 179
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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. When the story direction is questionable. .

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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .

Privacy 308
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244
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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. It’s also critical to prepare your spokesperson for the interaction, even if it’s not a formal interview.

B2B 156