Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. But does it work? Understand it?

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. But does it work? Understand it?

Product Launch 60

Product Launch Interviews Engineering Technology 60

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The story can then be released to other media after the exclusive runs.

Pitching 189

Pitching How To Media Interviews 189

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. It’s also critical to prepare your spokesperson for the interaction, even if it’s not a formal interview.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set. A recent study showed 86 percent of B2B technology buyer used social media in their purchase decision process.

B2B 120

B2B B2C Product Launch Creativity 120

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Plans should be extremely focused.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time.

How To 149

How To Government Product Launch Internal 149

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

AUGUST 15, 2024

Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. We have a booth booked!”

Automotive 100

Automotive Mobile Interviews Resources 100

Prowly

FEBRUARY 3, 2025

If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. For example, you see a pair of sneakers with a swoosh logo.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. Not necessarily. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 89

Mobile Transportation Automotive Policies 89

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Analysts are quoted in 1 in every 9 technology-related stories, so their influence is clear.

B2B 120

B2B Trends Product Launch Report 120

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Interactive and immersive PR Incorporate technology to create virtual experiences. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online.

Product Launch 78

Product Launch Community Consumer Interviews 78

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But that’s not all you need to be doing.

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. That’s a great message for any leader.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Communications Conversations

JUNE 14, 2018

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit.

Communications 83

Communications Public Affairs B2C B2B 83

Contently - Strategy

SEPTEMBER 25, 2018

They were about the same product launch, and JotForm used them side-by-side with the same budget. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video. This interview has been lightly edited and condensed.

Marketing 103

Marketing Video Product Launch YouTube 103

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105

Trends YouTube Video Social Media 105

5W PR

APRIL 3, 2024

Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz. Engaging media interviews allow founders and key personnel to directly communicate the company’s vision and values.

Company 78

Company Product Launch Resources Employee 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g., Give them something unique.

Print 60

Print Product Launch Fashion Report 60

OnePitch

JANUARY 10, 2023

This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. BB: Video or phone interview? My reaction to that is always good for you.

Pitching 98

Pitching Financial Video Product Launch 98

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage.

Media 68

Media Leadership Product Launch Television 68

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR in High Definition

AUGUST 28, 2024

For instance, a SMART PR objective might be: “Increase media mentions by 20% in the technology sector by the end of Q2” Reconsider your key audiences As we all know, understanding your audience is critical for crafting effective PR messages. Tailor these core messages to fit different platforms and audiences.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Always – #LikeAGirl. Get in contact today to find out how we could help you!

Video 62

Video Sports Film Employee 62

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52