ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. Confirm specifics ahead of time. Pick the right spokesperson.

Interviews 310

Interviews Media Banking Media Training 310

PRSay

JANUARY 16, 2025

However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues. With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR.

Ethics 146

Ethics Publicity Crisis Film 146

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. Develop the interview’s messaging.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. They’re unlikely to be included in sites listing the worst interviews of all time , but most can use some help.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Check relevant trade publications. Twitter is where people go to perpetuate a narrative in a very public setting.

Interviews 296

Interviews How To Reddit Journalism 296

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. One of my first interviews was in Examiner.com. New” is the key word.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Product Launch Agency 334

Wadds Inc.

MARCH 9, 2025

Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male. The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. The situation is reversed in senior roles.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. Press releases, interviews, and social media posts must align with FDA guidelines. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

Sword and the Script

MARCH 14, 2025

Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! Are LLMs becoming the new front page for public relations? ” If credibility is a key part of relating to the public, such statistics spell trouble for PR.

Publicity 82

Publicity Communications Journalism Google 82

Sword and the Script

APRIL 4, 2023

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). Answers from 13 PR software executives AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used An “Interview” with ChatGPT: What is Public Relations?

Publicity 214

Publicity Software Fashion YouTube 214

5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Publicity 225

Publicity Marketing Video YouTube 225

Agility PR Solutions

MARCH 2, 2023

Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube.

Interviews 161

Interviews Video YouTube Brand 161

PRSay

DECEMBER 3, 2024

Interview for story. When you’re interviewing, ask “when” questions. I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. Walk readers through a scenario of how your whatsit or whosit works. When,” I asked, “did you know you were destined to be an architect?”

Case Study 148

Case Study Interviews Newspapers Employee 148

PRSay

OCTOBER 16, 2024

During an interview with Amy Jacques, PRSA’s managing editor, Etheridge discussed where she finds inspiration: Etheridge also talked about the journey to being your authentic self: [ Jim Cowsert/Grapevine Photo ] The post ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth first appeared on PRsay.

Crisis Communications 167

Crisis Communications Interviews Crisis Community 167

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. You develop a defined process for promoting it – from publication to measurement – and let the program run. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them. The results?

Marketing 215

Marketing eBook Guidelines B2B 215

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. Here, video examples of interviews, from terrible to terrific, can be very powerful.

Media Training 334

Media Training Training Media Interviews 334

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Earned media offers credibility even though we give up perfect control over the message.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Media relations remains a powerful tool for driving business success and shaping public perception. Respond promptly to media inquiries.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Listen to a few episodes to get a feel for the themes, see who they’ve interviewed previously, learn the types of questions asked, and study the host’s interview style.

Pitching 350

Pitching Interviews B2B Leadership 350

Prowly

OCTOBER 23, 2024

When we're looking for publications or writers to add to a list for a client,” says Dawn, “it's really easy because we can just go in and click the genre tag and then scroll through those specific writers, figure out who would be the best fit.”

How To 211

How To Pitching Analytics Software 211

Wadds Inc.

MARCH 5, 2025

A new report examines the gap of nearly 4,000 female public relations practitioners in England and Wales who have failed to advance to senior positions or have left practice mid-career. It used data from the 2021 Census to map public relations practice. Important, because of its methodology and findings. We called it Missing Women.

Publicity 52

Publicity Mobile Leadership Study 52

Bianchi Biz Blog

JULY 25, 2024

Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness.

Interviews 98

Interviews B2B Meeting Trends 98

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . PR teams should also point out when someone is not the best fit for an opportunity.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Mixergy is a podcast that brings interviews with some big names, but mostly interviews with lesser-known companies. Entrepreneurs on Fire.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. The PR Week. Each episode features a PR pro from a known agency. On the Media.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical.

Interviews 360

Interviews Government Report Pitching 360

Medianet Australia

MARCH 19, 2025

Join us as we delve into her experiences, insights, and the unique perspective she brings to the world of freelance journalism and public relations. With a career spanning daily newspapers, magazines, and even podcast hosting, Rebecca has navigated the complexities of the media industry with grace and adaptability.

Interviews 59

Interviews Newspapers Journalism Industry 59

ImPRessions - Crenshaw Communications

MAY 26, 2020

Produced by the well-regarded retail publication Total Retail, the podcast is hosted by Joe Keenan and targeted to executives who crave the knowledge and insights necessary to stay afloat in the busy, ever-changing retail industry. It consists of topical interviews and chats with a wide variety of guests. Total Retail Talks.

Retail 272

Retail Pinterest Interviews Trends 272

5W PR

NOVEMBER 14, 2024

A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Below are a few things we should keep in mind when staffing an interview: Kick things off. Let the interview play out, but pay attention. Or they may divulge information not intended to be public.

Interviews 208

Interviews Media Construction B2B 208

HMA Public Relations

MARCH 7, 2024

Conclude your next media interview on a high note with tips from Alison Bailin in this blog post! Check it out.

Interviews 115

Interviews Blogging Media Media Training 115

Cision

JUNE 7, 2017

I’ve never purchased a keyword nor have I done anything other than organic growth through free publicity. After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. Christina Daves is a do-it-yourself publicity expert.

Google 319

Google Reputation How To Television 319

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 146

Publicity Small Business Trends Leadership 146

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

Measurement 334

Measurement How To Retail Analysis 334