How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.
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