Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 76

B2B Media eBook Interviews 76

PR Job Coach

JANUARY 30, 2012

So you finally passed muster in the 15 interviews you endured at ABC Company over two weeks. Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. You are exhausted. Now comes the hard part. Co-Workers.

Insurance 141

Insurance Insurance Enterprise Ethics 141

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Remote PR Jobs

JULY 19, 2024

Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you. Webinars and Podcasts: Host webinars or podcasts to discuss PR topics, interview industry experts, and provide actionable tips.

Case Study 246

Case Study Conference Local Trade Shows 246

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. You can cross reference your resume for skills and experiences that match closely with the job description and expand on them. Now, let’s dive into the next step.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. .

Agency 401

Agency Interviews Education Television 401

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JULY 23, 2024

It referred customers to a support portal for updates and assured them that Crowdstrike was mobilized to ensure “security and stability” for customers. ” Overall, Kurtz handled his media interviews with calm (notwithstanding the distraction of his exquisitely gelled hairstyle.) He took responsibility.

Leadership 170

Leadership Crisis Airlines System 170

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Polaris

SEPTEMBER 2, 2015

It was a memorable sound bite, a reference to Mayweather’s long, disturbing history of domestic violence , and a fitting comment for a woman who almost single-handedly elevated the popularity of women’s fighting. Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I watched interviews she gave.

Interviews 100

Interviews Media Sports Training 100

Flack's Revenge

JULY 28, 2020

Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. We kept in touch and Mitchell recently invited me to do a live video interview. I quickly and graciously accepted. I can’t say I’m a natural.

Brand 177

Brand Branding Interviews Video 177

Mark My Words

FEBRUARY 29, 2024

Horner was interviewed by the press, calling the claims against him a mere “distraction”, in a strategy that crisis comms pro Mark Borkowski referred to as “Horner playing hardball”, and cautioned could cause further problems for Red Bull.

Crisis 60

Crisis Corporate Interviews Strategy 60

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” .” The live audience reacted with laughter and applause.

Interviews 145

Interviews Media Study Course 145

Prowly

OCTOBER 23, 2024

PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities. Referring to any kind of previous content or just things that are happening in the world and in society is always super helpful.

How To 118

How To Pitching Analytics Software 118

PR for Anyone

FEBRUARY 15, 2023

Offer to set up an interview with a subject matter expert. It means that you’re the one everyone refers to when they think of your specialty. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility.

Pitching 130

Pitching Media Interviews Video 130

Melissa Agnes

NOVEMBER 5, 2014

Melissa Agnes is referred to as “the official crisis manager of the Tommy Schnurmacher show”, which is Montreal’s leading morning radio talk show on CJAD. Listen to Melissa Agnes’s interview with Tommy Schnurmacher on CJAD. Listen to Melissa Agnes’s interview with Tommy Schnurmacher on CJAD. In the News Interviews'

Crisis 214

Crisis Crisis Management Crisis Communications Interviews 214

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? The post An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC appeared first on Critical Mention - Media Monitoring. Richard: It happened slowly and organically. There were no shortage practitioners in the field.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Or, you may be able to refer to a colleague or mutual journalist friend to help them make the connection. But of course if you see a journalist tweet about a trend relevant to a story you’re pitching or a post asking for POVs from industry experts, you should reference it in your pitch. Follow them on social media .

Pitching 156

Pitching How To Media Privacy 156

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

Sword and the Script

NOVEMBER 19, 2024

The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them. The report calls the top quartile “winning marketers” and refers to the rest as “laggards.” That’s according to a new report by a creative consulting shop called Prophet.

Study 91

Study Brand Branding Marketing 91

5W PR

OCTOBER 1, 2024

It is establishing the brand as a thought leader through articles, interviews, and speaking engagements to position it as an authority in its field.  Internal Branding Internal branding refers to aligning employees with the company’s mission, vision, and values. Lastly, it’s thought leadership.

Brand 88

Brand Branding Crisis Management Crisis Communications 88

Agility PR Solutions

AUGUST 19, 2019

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. New research from […].

Agency 141

Agency Report Interviews Employee 141

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Or, you may be able to refer to a colleague or mutual journalist friend to help them make the connection. But of course if you see a journalist tweet about a trend relevant to a story you’re pitching or a post asking for POVs from industry experts, you should reference it in your pitch. Follow them on social media .

Pitching 156

Pitching How To Media Privacy 156

Wadds Inc.

SEPTEMBER 29, 2024

Methodology The study is based on in-depth interviews with 58 corporate affairs directors conducted between January and May 2024. Interviews were conducted both in person and virtually. Reference Mark Hutcheon and Hannah Shattock. Companies were predominantly public companies listed on European, US, and Middle Eastern exchanges.

Corporate 98

Corporate Reputation Telecommunications Study 98

PRSay

MAY 25, 2022

During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue. What we now popularly refer to as “misinformation” and “disinformation” — that is, untruths propagated unintentionally or intentionally — “is not new,” Hardin said.

Publicity 147

Publicity Journalism Media Education 147

5W PR

JUNE 10, 2024

Media love an “I Tried It” story, featuring their own experience and headlines that reference this authentic testimonial are widely-read and provide strong brand credibility and conversions. The impact creates connections, drives credibility, and consistent media coverage with top-tier outlets.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Stern + Associates

OCTOBER 3, 2024

Build “owned” platforms Don’t let the book be the only piece of content to reference. And these can also serve as great networking tools if you choose to promote other authors and experts by interviewing them. Consider creating “owned” media platforms – podcasts, blogs, newsletters, etc.

Strategy 62

Strategy Communications Conference Leadership 62

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

Skype 206

Skype How To Crisis Pitching 206

Garrett Public Relations

JULY 22, 2023

Some might refer to it as publicity or media coverage. Earned media – it’s a focus of many public relations campaigns. What is earned media? It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible. Be helpful.

Media 168

Media Interviews Report Leadership 168

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Gather your references Writing a white paper requires you to use a variety of different materials to make your points clearly and effectively.

Writing 109

Writing Case Study Study Branding 109

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

Sword and the Script

MARCH 26, 2024

Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying.

Leadership 126

Leadership B2B Study Survey 126

Cision

AUGUST 1, 2017

I was interested in gaining experience, building my network and having an edge in all my interviews for next summer. Every interview that you will ever go into, you will be asked about your experience outside of school. These people can lead to references, introductions and even best friends. Gain Valuable Experience.

Communications 226

Communications Interviews Internal International 226