The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether.

Social Media 120

Social Media Media Wikipedia Tools 120

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. How did you accomplish this incredible journey of what you have referred to as “shame to change”?

Interviews 105

Interviews Ethics Government Internal 105

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. Jude’s Walk/Run.

Pitching 127

Pitching How To Digital PR Data 127

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations. Owned Media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. But, by launching a social media campaign are you simultaneously launching a PR campaign? I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction.

Social Media 49

Social Media Newspapers Media Pitching 49

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. My favorite social media platform is….

Newspapers 120

Newspapers Pitching Interviews Writing 120

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Branding Brand Media 40

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Bad Pitch Blog

JUNE 14, 2009

Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. Guys, after three years of saying this, I will say it again: Write what you need to, then stop. •

Social Media 40

Social Media Interviews Pitching Media 40

PR Job Coach

SEPTEMBER 16, 2010

Social media platforms continue to proliferate and evolve at a fast clip. Get it write! Write it right the first time. So when you write, write like you speak. Whether you are networking, writing a cover letter or interviewing, keep in mind that courtesy can often get you everywhere.

Writing 124

Writing Interviews Twitter Community 124

Ethical Voices

JANUARY 30, 2023

Well, when you come from a journalism background, that’s kind of how you refer to it. You can’t control what story they’re going to write, but you can control what you give them, for better or worse. I certainly think social media is a game changer when it comes to ethics because it’s the Wild West.

Ethics 90

Ethics Journalism Radio Television 90

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. The IBE made several recommendations for best practices , including: Making the codes more intuitive to locate and read.

Ethics 111

Ethics Industry Publicity Analysis 111

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? In addition, they appear in the news, interviews, reviews, feature articles, or discussions.

Media 52

Media Analytics Radio Google 52

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Yet it’s an interview dodge worthy of a real-life PR pro. What does this mean for social media?

Education 52

Education Training Technology Journalism 52

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

MaccaPR

APRIL 18, 2017

For your reference, here’s a. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 119

Writing Case Study Study Brand 119

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. Years later he came to work with us at Risdall to help build the social media and content function. He posted agency and corporate PR news.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. What are the media outlets that can reach them?

Measurement 120

Measurement Wikipedia Analysis Video 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. I think this article is one we’ll reference back to for quite some time.

Meeting 81

Meeting Automotive Media Transportation 81

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. As such, we could see a change in the way journalists receive, write and publish stories inspired by video content, as they should first establish the source and legitimacy of it.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

SEPTEMBER 13, 2013

Utilize Social Media. Always remember to write for the reader and keep the reader’s needs above your own. While you can reference your product don’t make the entire article self-promotional. Email them the bios of the experts and offer an interview. Find directories ( alltop.com , technorati ).

Strategy 105

Strategy Pitching Twitter Community 105

The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin.

Storytelling 31

Storytelling Technology Publicity Exercises 31

PR in High Definition

MARCH 24, 2020

Cultures vary wildly too; France is the country closest to the UK in proximity, yet the two countries are vastly different – there are different languages, different attitudes, different traditions, and different cultural references. Get to grips with the media and social media landscape(s).

Local 48

Local Case Study Agency Resources 48

Maxim Behar

OCTOBER 15, 2023

What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. And that's why I decided to write this book because I saw these huge changes happening in our business. The first difference is that social media is interactive. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. Publicity Stunts Still Work In The Digital Age. billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Waxing UnLyrical

NOVEMBER 27, 2010

One of the Best means that you are, when compared to your peers, at the higher end of the scale, but recognizing That there is a frame of reference for everything. As long as you recognize that this praise is limited by their frame of reference. And not their fame of reference. Across any industry. Or time zone. Wanna Subscribe?

Measurement 66

Measurement Tourism Blogging Twitter 66

Maxim Behar

JULY 4, 2024

I wouldn't take the risk of characterizing or commenting on how exactly Bulgarians communicate because what has happened, especially after the advent of social media 20-25 years ago, is that it has homogenized the world in terms of communication and broken down all borders between countries, and probably even between people.

Newspapers 59

Newspapers Social Media System Writing 59

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Reference it in an email or bring it on up your next call. Free ebook: “Get It in Writing!”. Do they see you as a partner or a vendor? A consultant or a freelancer?

Skype 77

Skype Transportation eBook Twitter 77