Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. You can cross reference your resume for skills and experiences that match closely with the job description and expand on them. Now, let’s dive into the next step.

Publicity 261

Publicity How To Examples Crisis Management 261

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!

How To 315

How To Employee Training Interviews 315

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

Prowly

OCTOBER 23, 2024

Best practices for writing Dawn begins by writing a default draft that’s structured as a cold email , relevant to all journalists in the contact list. PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities.

How To 118

How To Pitching Analytics Software 118

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

Flack's Revenge

JULY 28, 2020

Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. We kept in touch and Mitchell recently invited me to do a live video interview. I quickly and graciously accepted. I can’t say I’m a natural.

Brand 177

Brand Branding Interviews Video 177

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” So, marketing winds up writing content without talking to a customer !

Leadership 126

Leadership B2B Study Survey 126

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant.

Writing 71

Writing Pitching Study Data 71

Cision

JANUARY 18, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions.

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible. Be helpful.

Media 168

Media Interviews Report Leadership 168

Buzzstream

OCTOBER 10, 2024

I’ve combined my experience at an agency, analyzed link vendor databases, and interviewed agency leaders to get you link building pricing in 2024 and beyond. How To Calculate the Cost of a Guest Post In these cases, the cost goes to paying the vendor or marketplace to write a “guest post” and include a link to your service or website.

Analysis 126

Analysis Digital PR SEO Agency 126

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. Jude’s Walk/Run.

Pitching 126

Pitching How To Digital PR Data 126

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Shift Communications

SEPTEMBER 1, 2015

They are busy with plenty of stories to write, events to attend and breaking news they have to jump on. I also like to time my follow up to current events that I know a reporter will be writing about or are relevant to my client. Keep an eye on what the reporter is writing about. Be selective about when touch base.

Interviews 60

Interviews How To Journalism Report 60

Contently - Strategy

DECEMBER 1, 2022

During those interviews, you should have spoken to customers about your competitors. Start by making a complete list of your own based on your customer interviews. Put them side-by-side in a spreadsheet with your competitor USPs to cross-reference and find the unique ones. Write your one-liner.

Strategy 131

Strategy Brand Branding How To 131

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers. What Does PR Stand For? Media Relations. Owned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

JUNE 27, 2017

In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. A ghostwriter is experienced in writing in other people’s voices so that they get the benefit of having content published under their name, without the hassle of actually writing it.

Writing 217

Writing Content Marketing Blogging Meeting 217

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Again, refer to your plan. Learn to write.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

PR for Anyone

OCTOBER 18, 2021

Free PR Interview Transcript. Why did you write this book? So just having it written down and being able to refer to it is a quick way to have all that information at your fingertips. And welcome back ways to simplify your life. It’s all in a new book and memory bank. Author Kay Bransford is here with her book.

Financial 130

Financial Pitching Banking Retail 130

PRSay

JUNE 3, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. On the candidate end, we are serving as an advocate on behalf of the candidates we interview and screen for a role. Lights, Camera, Interview. Reference: The Last But Not Least Step.

Interviews 87

Interviews Employee Financial LinkedIn 87

PR Fuel

JANUARY 10, 2021

You need to write a strong release. One important skill you need to know is writing a good length of a press release. You should write for a broad effect to catch the journalist’s attention. You should give contact information and a reference to talk to. Writing Too Much. Write in the active voice.

Writing 76

Writing Infographics Video Interviews 76

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut.

Tools 170

Tools Government Crisis Public Affairs 170

OnePitch

NOVEMBER 15, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Now included on the actual file name itself, or just somewhere, anywhere that you can reference easily. Her Inbox & Pitches. [0:01:46] 0:01:46] BB: Fabulous. Okay, I can hear the English accent. 0:08:25] BB: Yeah.

Pitching 76

Pitching Trends YouTube Writing 76

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. The IBE made several recommendations for best practices , including: Making the codes more intuitive to locate and read.

Ethics 111

Ethics Industry Publicity Analysis 111

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Perform surveys, polls, interviews, and other activities to gather opinions. Note that plain language doesn’t consider oversimplification. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Now, this is not usually what I ask on here, but how do you deal with the beat you write about like emotionally? [00:03:52] LMJ: I think it requires a certain level of both realism and optimism at the same time.

Agriculture 76

Agriculture Pitching Interviews Technology 76

PR Job Coach

SEPTEMBER 16, 2010

Get it write! Write it right the first time. So when you write, write like you speak. Whether you are networking, writing a cover letter or interviewing, keep in mind that courtesy can often get you everywhere. No I am not referring to G roucho Marx. Have you taken stock? Do not mess with success.

Writing 124

Writing Interviews Twitter Community 124

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60