ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. What can PR pros do to convince reporters to cover their story when they claim they are too busy? The post How To Convince A Reporter to Cover Your Story appeared first on Crenshaw Communications.

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit.

Interviews 296

Interviews How To Reddit Journalism 296

Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 314

Blogging Report Pitching Journalism 314

Onclusive

FEBRUARY 22, 2018

It was a natural fit and I knew what the reporter and photographer needed to tell a memorable story as well as what would satisfy their palate when I couldn’t share too much. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. That builds trust. It’s also the foundation of a brand. Is known as being a good employer.” This is one for 2023.

B2B 179

B2B Software Ethics Leadership 179

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. The post 8 tips for a more effective media interview appeared first on Agility PR Solutions.

Interviews 163

Interviews Newspapers Media Journalism 163

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical.

Interviews 360

Interviews Government Report Pitching 360

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them.

Marketing 215

Marketing eBook Guidelines B2B 215

Flack's Revenge

MAY 28, 2021

There’s another that has been bugging me and my teams: obscure analyst reports. See the Q & A below, from recent email exchange: We track various segments our clients compete in, and want to know of and get into the right reports. Please check out my interview with her about maximizing analyst relations. Thanks, Robin!

Report 177

Report Interviews Google Reputation 177

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own level of preparation. Updating media interview best practices. Updated software also helps.).

Media Training 334

Media Training Training Media Interviews 334

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Prepare your spokesperson for different kinds of reporters. Exercise control during the interview.

Media Training 282

Media Training Training Media Interviews 282

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Nobody wants to be duped, but for a reporter, their careers depend on it. I don’t think so.

Survey 182

Survey Journalism Report Pitching 182

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. 1” of 2024, according to reporting by Bloomberg. High probability means everyone is saying the same things.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Occasionally checking a reporter’s recent work is not enough. It’s also helpful to understand the reporter’s perspective on the major topics in the industry.

Media 333

Media Pitching Report B2B 333

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 172

Report Local Media Pitching 172

Stephen Waddington

MAY 26, 2021

report explores what’s driven this burst of entrepreneurial activity. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. Availability The 40-page report is available in HTML and Adobe PDF.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

We always link to the full white paper in the release, in case the reporter wants to dive deeper or include it in their story. The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Not that gimmicks are everything, but it’s important to make the reporters’ time worthwhile.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

OCTOBER 15, 2024

Early on, he worked for Channel 6 News in Miami as a junior broadcaster when he was 13 years old, helping them with reports. “I On the power of ‘yes’: “I always had that itch to want to become a reporter,” Benitez said. It was the first time a reporter had ever shot a TV story entirely with an iPhone. he continued.

Storytelling 140

Storytelling Local Transportation Television 140

Wadds Inc.

MARCH 9, 2025

The PR Population report identified based on data from the 2021 Census and anecdotally through applications to the Socially Mobile programme. The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. Bibi Hilton cited the work of change agents.

Publicity 94

Publicity Leadership LinkedIn Report 94

PR for Anyone

NOVEMBER 28, 2023

It was there, taking celebrities to interviews, that she realized she was getting more out of them in the car on the way than the reporters were. She shifted to become an entertainment reporter and that started her 25+ year career as their Entertainment Reporter.

Interviews 246

Interviews YouTube Instagram LinkedIn 246

Sword and the Script

NOVEMBER 19, 2024

That’s according to a new report by a creative consulting shop called Prophet. The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them. The report calls the top quartile “winning marketers” and refers to the rest as “laggards.”

Study 148

Study Brand Branding Marketing 148

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Public relations is known for being versatile, occasionally glamorous, and, yes, stressful.

Publicity 334

Publicity How To Product Launch Agency 334

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 96

Interviews Meeting Corporate Course 96

Flack's Revenge

JUNE 2, 2022

Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications for media and PR. To hear more, check out the podcast; you can listen on Spotify and other channles, and watch the interview on YouTube. They discussed: Where is crypto today? Is the market maturing?

Report 156

Report YouTube Interviews Pitching 156

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. So what should you do when you are ghosted by a reporter? It can be easy to assume the reporter has stopped responding because you did something to turn them off from the story, but that is likely not the case.

How To 321

How To Media Report Pitching 321

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. In this case, I’d interview the customers and write up a contributed article to pitch. These have included reporters, influencers and yes, even customers.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

APRIL 18, 2022

The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. Here are a few ways to successfully pitch and follow up with reporters. Timing is everything.

Pitching 323

Pitching Report Twitter LinkedIn 323

OnePitch

DECEMBER 28, 2023

As you build your final media list and schedule in-person interviews, we compiled a list of media friendlies, creators, and reporter teams who will be at CES 2024. We’re counting down the days until CES 2024 ! This year, the four-day Vegas trade show is expected to be the largest yet. Get those pitches ready!

Report 120

Report Trade Shows Pitching Interviews 120

Axia PR

FEBRUARY 25, 2025

Newsrooms operate on tight deadlines, and reporters scramble to find credible sources who can comment on breaking news. In the fast-moving world of news, securing earned media coverage often hinges on speed. However, challenges arise when journalists seek immediate confirmation of a spokespersons availability before confirming a story.

Interviews 71

Interviews Report Media Training 71

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Before the producer even has to ask, you should provide information needed such as expert spokesperson bio, images, b-roll, company description or boilerplate, sample talking points and links to previous interviews the spokesperson has done so the producer can see how they appear on camera.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

JULY 19, 2022

Examples of these include HARO (Help A Reporter Out) and Qwoted , which are both free, and ProfNet , which requires a subscription for those wishing to respond. . For those unfamiliar, these platforms allow reporters to post requests for commentary from sources they can use for a specific story. Pick your spots. Keep responses tight.

Pitching 304

Pitching Report Data Tools 304

Prowly

JANUARY 14, 2025

In the PR Trends 2025 report , 32% of respondents say that hyper-personalization will be their priority from this point forward. Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. Expanding your media lists Writing an email or a press release?

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. On the first day of Christmas, my PR team gave to me… a last-minute media interview . For PR pros , December can be both a rewarding and stressful time.

Creativity 296

Creativity Interviews Pitching Meeting 296

The Proactive Report

DECEMBER 9, 2022

It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Analytics YouTube Analysis Data 246