ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. What can PR pros do to convince reporters to cover their story when they claim they are too busy? The post How To Convince A Reporter to Cover Your Story appeared first on Crenshaw Communications.

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit.

Interviews 296

Interviews How To Reddit Journalism 296

Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 311

Blogging Report Pitching Journalism 311

Onclusive

FEBRUARY 22, 2018

It was a natural fit and I knew what the reporter and photographer needed to tell a memorable story as well as what would satisfy their palate when I couldn’t share too much. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

MAY 7, 2020

Television stations are still hosting interviews with experts who are home. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. In fact, on the last one I did, the reporter said “Wow! This makes you valuable to a television reporter. This looks great.

Interviews 173

Interviews Television Film Report 173

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. The post 8 tips for a more effective media interview appeared first on Agility PR Solutions.

Interviews 165

Interviews Newspapers Media Journalism 165

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical.

Interviews 360

Interviews Government Report Pitching 360

Flack's Revenge

MAY 28, 2021

There’s another that has been bugging me and my teams: obscure analyst reports. See the Q & A below, from recent email exchange: We track various segments our clients compete in, and want to know of and get into the right reports. Please check out my interview with her about maximizing analyst relations. Thanks, Robin!

Report 177

Report Interviews Google Reputation 177

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own level of preparation. Updating media interview best practices. Updated software also helps.).

Media Training 334

Media Training Training Media Interviews 334

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Prepare your spokesperson for different kinds of reporters. Exercise control during the interview.

Media Training 282

Media Training Training Media Interviews 282

Bianchi Biz Blog

NOVEMBER 7, 2024

Make sure any questions you have are asked upfront before agreeing to a reporter’s request for an interview. Find out who their audience is, how your organization’s news / your expertise tie-in, what topics they’re looking to report on and from what angle. Treat the reporter as you would a customer. Focus on key points.

Interviews 90

Interviews Media Print Report 90

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 174

Report Local Media Pitching 174

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Occasionally checking a reporter’s recent work is not enough. It’s also helpful to understand the reporter’s perspective on the major topics in the industry.

Media 333

Media Pitching Report B2B 333

Stephen Waddington

MAY 26, 2021

report explores what’s driven this burst of entrepreneurial activity. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. Availability The 40-page report is available in HTML and Adobe PDF.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

We always link to the full white paper in the release, in case the reporter wants to dive deeper or include it in their story. The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Not that gimmicks are everything, but it’s important to make the reporters’ time worthwhile.

Media 294

Media Trade Shows Travel Interviews 294

PR for Anyone

NOVEMBER 28, 2023

It was there, taking celebrities to interviews, that she realized she was getting more out of them in the car on the way than the reporters were. She shifted to become an entertainment reporter and that started her 25+ year career as their Entertainment Reporter.

Interviews 246

Interviews YouTube Instagram LinkedIn 246

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Public relations is known for being versatile, occasionally glamorous, and, yes, stressful.

Publicity 334

Publicity How To Agency Product Launch 334

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 97

Interviews Meeting Corporate Course 97

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Nobody wants to be duped, but for a reporter, their careers depend on it. I don’t think so.

Survey 147

Survey Journalism Report Pitching 147

Flack's Revenge

JUNE 2, 2022

Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications for media and PR. To hear more, check out the podcast; you can listen on Spotify and other channles, and watch the interview on YouTube. They discussed: Where is crypto today? Is the market maturing?

Report 156

Report YouTube Interviews Pitching 156

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. So what should you do when you are ghosted by a reporter? It can be easy to assume the reporter has stopped responding because you did something to turn them off from the story, but that is likely not the case.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

APRIL 18, 2022

The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. From relationships to cold outreach, the way a publicist reaches out to a reporter is key. Here are a few ways to successfully pitch and follow up with reporters. Timing is everything.

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Before the producer even has to ask, you should provide information needed such as expert spokesperson bio, images, b-roll, company description or boilerplate, sample talking points and links to previous interviews the spokesperson has done so the producer can see how they appear on camera.

Local 323

Local Pitching Print Interviews 323

OnePitch

DECEMBER 28, 2023

As you build your final media list and schedule in-person interviews, we compiled a list of media friendlies, creators, and reporter teams who will be at CES 2024. We’re counting down the days until CES 2024 ! This year, the four-day Vegas trade show is expected to be the largest yet. Get those pitches ready!

Report 101

Report Trade Shows Pitching Interviews 101

ImPRessions - Crenshaw Communications

JULY 19, 2022

Examples of these include HARO (Help A Reporter Out) and Qwoted , which are both free, and ProfNet , which requires a subscription for those wishing to respond. . For those unfamiliar, these platforms allow reporters to post requests for commentary from sources they can use for a specific story. Pick your spots. Keep responses tight.

Pitching 304

Pitching Report Data Tools 304

Bianchi Biz Blog

FEBRUARY 29, 2024

It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID. This makes reaching the right reporter with the right story more difficult than ever. For a copy of the study results report, email us at bianchipr@bianchipr.com.

Report 103

Report Automotive Media Local 103

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. On the first day of Christmas, my PR team gave to me… a last-minute media interview . For PR pros , December can be both a rewarding and stressful time.

Creativity 296

Creativity Interviews Pitching Meeting 296

The Proactive Report

DECEMBER 9, 2022

It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Analytics 246

Analytics YouTube Analysis Data 246

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. You report the facts. The initial press release offers only the basics, while the reporting fleshes out a story with real context, both pro and con.

Writing 294

Writing Journalism Pitching Guidelines 294

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Coverage Reports: These types of reports compile all the occasions where your press release is mentioned, which can provide a comprehensive view of its impact and reach.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Bianchi Biz Blog

APRIL 24, 2024

The Automotive Industry Action Group’s (AIAG) CEO Matt Pohlman was recently interviewed by Jeff Gilbert, automotive reporter and host at WWJ Newsradio 950. Listen to Jeff Gilbert’s report here: The post WWJ-AM’s Jeff Gilbert Interviews AIAG CEO Matt Pohlman appeared first on Bianchi PR.

Interviews 84

Interviews Automotive Mobile Report 84

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

Cision

JUNE 7, 2017

Much of my digital footprint has come from responding to HARO ( Help a Reporter Out ) queries. After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. ” When I heard back, I found out It was the Steve Harvey Show.

Google 319

Google Reputation How To Television 319

Cision

JANUARY 18, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

MAY 18, 2021

From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. It’s quite different from how reporters talk about companies, so it’s a fresh angle.

Advertising 322

Advertising Advertising Privacy Television 322