ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Long subject lines are truncated when a reporter reviews their emails and will likely end up in their trash without even being reviewed. For example, a clear CTA can be: Setting up an interview with a client.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Prepare your spokesperson for different kinds of reporters. Exercise control during the interview.

Media Training 282

Media Training Training Media Interviews 282

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

We always link to the full white paper in the release, in case the reporter wants to dive deeper or include it in their story. The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style.

Conference 368

Conference Pitching Agency Writing 368

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 174

Report Local Media Pitching 174

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Maintain a relationship with the reporter.

How To 245

How To Media Report Social Media 245

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

JULY 9, 2024

For their part, reporters and journalists too are pretty candid about what they need from PR. A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. Nobody wants to be duped, but for a reporter, their careers depend on it. I don’t think so.

Survey 147

Survey Journalism Report Pitching 147

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! Now you need to make sure your client is adequately prepared for the interview. Still, it’s important to be comprehensive for each interview so no surprises pop up before, during or after the interview.

Writing 130

Writing How To Interviews Pitching 130

Cision

JANUARY 18, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in.

Strategy 276

Strategy How To Media Infographics 276

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Write bullets, not novels. Sound bites.

Interviews 120

Interviews How To Media Media Training 120

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

ImPRessions - Crenshaw Communications

JULY 19, 2022

Examples of these include HARO (Help A Reporter Out) and Qwoted , which are both free, and ProfNet , which requires a subscription for those wishing to respond. . For those unfamiliar, these platforms allow reporters to post requests for commentary from sources they can use for a specific story. Pick your spots. Keep responses tight.

Pitching 304

Pitching Report Data Tools 304

5W PR

MARCH 16, 2022

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. Enunciate and speak clearly.

Interviews 103

Interviews Media Report Company 103

ImPRessions - Crenshaw Communications

JULY 30, 2020

You can write a funding announcement press release in your sleep. . You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. . You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

DECEMBER 26, 2023

Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 189

Writing Communications Marketing B2B 189

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

Writing 98

Writing Video Interviews Report 98

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. When culture is a barrier.

Corporate 272

Corporate Reputation Policies Employee 272

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. However, it’s important to remember that reporters love visuals.

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. If so, a reporter should be willing to correct it. The unprepared spokesperson. .

Media Training 249

Media Training Policies Agency Interviews 249

Bianchi Biz Blog

FEBRUARY 29, 2024

It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID. This makes reaching the right reporter with the right story more difficult than ever. For a copy of the study results report, email us at bianchipr@bianchipr.com.

Report 103

Report Automotive Media Local 103

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 108

Writing Case Study Study Branding 108

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Daily client communication to update, report on and discuss media relations. Attend and facilitate media interviews; network with reporters and editors.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible. Be helpful.

Media 168

Media Interviews Report Leadership 168

ImPRessions - Crenshaw Communications

MAY 18, 2017

He said to “read stuff, then take it to reporters who like that stuff.” And in reporters respecting the role of PR professionals as managers of that relationship. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. Sounds premature, but who knows?)

Media 212

Media Pitching Report Interviews 212

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. Op-Eds remain the gold standard.

Media Relations 197

Media Relations Trends Media Newspapers 197

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell.

Report 119

Report Publicity Training Policies 119

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

Pitching 272

Pitching Viral Interviews Education 272

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Email is best to get it in writing.

Real Estate 223

Real Estate Local Pitching Media 223

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 125

Journalism Media Relations Report Media 125

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Some team members may assume that clients understand what goes on behind the scenes and save formal emails for results reporting or logistics, but it’s important to let clients know what we’re thinking and planning even when we don’t have tangible progress to report. Writing still matters.

Writing 170

Writing Pitching Meeting Communications 170

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. Just like AI can be trained to write copy, AI can be trained to write code. Propel launches 2.0

Software 155

Software Measurement B2B Training 155

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news. Based on interviews with my favorite media contacts, here are four tips for doing just that. PR people often don’t understand the journalist writing processes. Do your research. Learn the media process.

Media 218

Media Pitching Report Education 218