Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. I used to be much more active, having started out on Twitter more than 10 years ago @debweinstein.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Twitter: @karaalaimo. Author Kara Alaimo, Ph.D.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Are you on Twitter?

B2B 159

B2B Apparel Product Launch Agency 159

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat. Sure, Facebook’s troubles have been front and center. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

Bianchi Biz Blog

NOVEMBER 21, 2024

3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. But digital platform Konbini is coming in full force, as people can watch short informative videos and interviews on all kinds of topics on their phones or tablets, directly on their social media platforms.

Marketing 90

Marketing Pinterest Radio Instagram 90

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. The digital age has fundamentally changed how organizations face and respond to crises.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change.

Social Media 227

Social Media Newspapers Reputation Community 227

Stuart Bruce

SEPTEMBER 30, 2014

One of the earliest remarks that resonated with me was made by Alex Pearmain who said “If you’re a good communicator, you’re probably a good tweeter” Journalist Oliver Smith pointed out that only 11 of the FTSE 100 chief executives had Twitter accounts and some of them weren’t even using them.

Social Media 150

Social Media Twitter Radio Sports 150

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Instagram works well for lifestyle content, while Twitter enables real-time event engagement. Launch a podcast interviewing other experts in your field.

Branding 78

Branding Brand LinkedIn Case Study 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. Today, one comment on social can impact a brand’s reputation. Reputation management doesn’t begin when a crisis hits or when a bad comment is posted online.

Employee 174

Employee Reputation International Internal 174

Prowly

APRIL 10, 2025

All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. Regularly reviewing these mentions as part of your social listening efforts helps gauge brand reputation and the impact of your PR campaigns. 3 For deeper insights, consider customer interviews.

Branding 104

Branding Brand How To Measurement 104

Deirdre Breakenridge

NOVEMBER 11, 2019

The Smithsonian has its own social media accounts, but they established a separate Twitter account for their main podcast, Sidedoor Podcast , allowing listeners to share, comment on and engage with the content. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. In a series of tweets Twitter CEO Jack Dorsey explained that Twitter wouldn’t ban Jones or InfoWars because they hadn’t violated the platform’s rules. Or bad decisions?

Twitter 136

Twitter Facebook Radio Interviews 136

PRSay

SEPTEMBER 25, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services. This year’s theme is “Doing the Right Thing.”

Ethics 158

Ethics Banking Pitching Analysis 158

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

PR Job Coach

AUGUST 21, 2010

In the process these poor souls harmed their credibility and reputation, sometimes forever. Check sites like Google, Bing, Linkedin, Facebook, Twitter, Plaxo, ZoomInfo, Spoke, Pipl, Classmates, Naymz, Slideshare, etc. The same thinking can be and should be applied to career search.

Web 139

Web Pitching LinkedIn Interviews 139

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. And Twitter is struggling to find its way but hopefully will turn itself around given its unique strengths.

Social Media 149

Social Media Marketing Media B2B 149

PRSay

AUGUST 20, 2019

Swift and her team have built a “Reputation” for the star’s brand on her social media platforms. Even though the pop star has 120 million followers on Instagram and another 85 million on Twitter , personal interactions set Swift’s accounts apart (just ask Wendy’s ). Connect with Lisa on Twitter: @LisaArledge.

Social Media 157

Social Media Video Strategy Twitter 157

Prowly

FEBRUARY 3, 2025

Twitter (X) The bird logo (previously). It encompasses your brand's values, products, and overall reputation. MANAGE YOUR BRAND REPUTATION 24/7 How to boost brand recognition Now that you know its major benefits, let's get into some practical ways to improve your brand recognition that won't necessarily blow your budget.

Branding 104

Branding Brand How To Measurement 104

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). SCHEDULE A DEMO.

Interviews 60

Interviews Content Marketing Writing Journalism 60

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. In a series of tweets Twitter CEO Jack Dorsey explained that Twitter wouldn’t ban Jones or InfoWars because they hadn’t violated the platform’s rules.

Twitter 120

Twitter Facebook Radio Interviews 120

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing. Circulate internally.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Flack's Revenge

DECEMBER 5, 2017

The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed. Agreeing to an interview and then becoming a no-show. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 211

Writing Communications Marketing B2B 211

Cision

OCTOBER 17, 2015

However, a single tweet could just as easily boost an employer’s reputation. Social media’s presence in the workplace is here to stay, especially since more than half of current college students plan on asking about social media policies when interviewing for their first jobs.

Employee 120

Employee Branding Brand Social Media 120

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Today, one comment on social can impact a brand’s reputation. Focus on creating value, not on your reputation.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into. Twitter is a really fun place to look for what not to do. How do you earn media? Our CEO is an expert on the topic.

Media 185

Media Pitching Agency Guidelines 185

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Their role is solely public affairs, not PR, but we wanted to recommend the importance of a complementary media strategy to help them manage their reputation around some key issues. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Video Training Survey 136

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Support an online chat (Google or Twitter, for example) where sales and other executive leadership collaborate to discuss findings or ideas, and answer buyers’ questions.

Leadership 103

Leadership Reputation Measurement Video 103

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. How do you promote them?

Video 153

Video B2B Film Marketing 153