ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands.

Measurement 334

Measurement How To Retail Analysis 334

Polaris

DECEMBER 5, 2014

Guitar Center is the largest retailer of guitars, amplifiers, drums, keyboards and lighting equipment in the United States. billion company that manages several retail brands, including Musician’s Friend and Guitar Center. At Guitar Center with Nic Harcourt: Exclusive Interviews and Performances with Featured Artists.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. The science of data and the art of storytelling shouldn’t be mutually exclusive. Data Mappings: Sentiment.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

MAY 15, 2020

Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

PR for Anyone

MARCH 21, 2020

to retail to small business, big business, even Wall Street. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio. Right now, every single industry is being affected by Covid-19 (coronavirus).

Real Estate 290

Real Estate Skype Radio Pitching 290

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Build and leverage your network. Create your own opportunities.

LinkedIn 87

LinkedIn Nonprofit Social Media Retail 87

Communications Conversations

DECEMBER 11, 2014

On this week’s episode of the Talking Points Podcast, Kevin and I interview Chad Mitchell, senior director of digital communications at retail-giant Walmart (disclosure: Walmart has been an ACH client in the past).

Interviews 84

Interviews Retail Twitter Blogging 84

Agility PR Solutions

JANUARY 28, 2020

Visual search is changing how consumers shop, share and navigate the world around them—and new research from insights and strategy firm National Research Group (NRG) uncovers excitement for visual search as a discovery tool, with strong future potential for information discovery, retail and social use cases.

Retail 78

Retail Interviews Groups Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Attend and facilitate media interviews; network with reporters and editors.

B2B 203

B2B Policies Case Study Enterprise 203

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. This will allow advertisers to attribute in-store sales back to paid search efforts, giving you a clearer idea of how paid search impacts retail sales.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JUNE 21, 2016

Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published.

Branding 189

Branding Brand Real Estate Tourism 189

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) This way, we could better target the media properties that reach this audience on a behalf of a client keen to gain greater mindshare in the retail channel. They could answer with as many sources as they liked. Google won.

Facebook 148

Facebook Media Storytelling Retail 148

Communications Conversations

SEPTEMBER 14, 2022

Sure, beauty and retail brands have thousands of pieces of content to choose from daily. Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there. 1 – Searching a little harder for user-generated content.

Branding 215

Branding Brand Instagram Video 215

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Back to School (August-September) : Retail-focused brands can also take advantage of this period to build long-term customer loyalty with bundled offers, personalized shopping experiences, useful tips for parents and students and more. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. Like all bubbles, it burst in a cruel and messy way. But it was an astonishing ride with plenty of lessons. Here are my takeaways, and they still apply today.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

MAY 18, 2017

Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. In stories where journalists are interviewed about PR pet peeves, persistent follow-up is always highly ranked. Know who you will offer up for interviews and make sure they’re prepared.

Media 212

Media Pitching Report Interviews 212

PR for Anyone

MAY 8, 2024

On today’s very special episode, my very first guest, Joanne LaMarca Mathisen (former Executive Producer of the Today Show), returns to flip the script and interview me, Christina Daves, the host and creator of the podcast! Over the past year, I’ve interviewed so many incredible women who are truly living ageless and bold.

Interviews 130

Interviews Financial Storytelling Education 130

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Cision

JUNE 5, 2017

The first essentially lets users “shop a look” by clicking a blue dot, which gives them retailer information and can take them to the product page. Pinterest achieves this with two new features on its platform: visual discovery and lens. In September 2016 alone, Tasty generated nearly 1.8 billion video views.

Pinterest 202

Pinterest Creativity Video Retail 202

Sword and the Script

OCTOBER 21, 2014

Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). Retailers lead, the regulated follow.

Social Media 125

Social Media Study Blogging Company 125

Deirdre Breakenridge

NOVEMBER 11, 2019

Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Every week she interviews female CEOs, business leaders, and artists, not only promoting the brand’s values of supporting women-led businesses but sharing their platform with potential partners.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

MAY 24, 2018

Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. “Our vision is of a world where our differences are a source of inspiration and development, not intolerance and prejudice.”

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. Retail and restaurant partnerships. Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants.

How To 120

How To Wireless Retail B2C 120

NewsWhip

MARCH 24, 2021

Second-hand sales have been steadily growing in retail for years, particularly within the luxury category, watches and jewelry. From second-hand sales to regeneration and developing a circular economy, some interesting trends have emerged in the last few months. .

Chemicals 148

Chemicals Retail Facebook Local 148

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. You will likely have multiple reporters from the same publication on your list, but instead of pitching all at once, offer your story or interview to a single journalist.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. You will likely have multiple reporters from the same publication on your list, but instead of pitching all at once, offer your story or interview to a single journalist.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

For a business software company, that may mean interviewing enterprise customers at a conference or soliciting feedback on social platforms. For a product sold at retail, you can actually learn by talking to store managers or customers themselves.

Agency 140

Agency Enterprise Retail Energy 140

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. A case in point is a survey we conducted for ChargeitSpot, the leading provider of secure cell phone charging stations for retail stores across the U.S.

Survey 136

Survey How To Construction Data 136

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Branding 78

Branding Brand Retail Viral 78

Contently - Strategy

JANUARY 14, 2020

We supplement those with empathetic interviews to understand our audience at a deeper level. For you and your audience, it might be demystifying cybersecurity, or revealing how 5G will change the retail industry, or creating a roadmap to a carbon-neutral world. Find our 10-step guide here.) Where your brand and audience meet.

Strategy 109

Strategy Exercises Content Marketing Retail 109

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. ” Interviewers should be prepared to talk about their organization’s culture and point to specific examples.

Employee 119

Employee Marketing Interviews Healthcare 119

Prowly

FEBRUARY 3, 2025

You'll also form new partnerships more easily, break into new markets, and have an easier time negotiating with suppliers and retailers. #4 Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. And this spans beyond products.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. REI’s “opt outside” campaign, in which it closed its stores on black Friday and urged people to go outside, was a compelling social activism campaign that in turn helped REI separate itself from other outdoor retailers.

Branding 149

Branding Brand Storytelling B2B 149

NewsWhip

SEPTEMBER 25, 2019

Stranger Things was particularly resonant for Netflix in this regard, with two of the top posts featuring either photos or interviews from the show that added an extra glimpse into the creation of the show. .

Instagram 130

Instagram Facebook Branding Brand 130