MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 5 - From Red Carpet to Retail.

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. in the Buzzfeed article where they interviewed the guy (Tony Piloseno), he said he reached out to the (Sherwin-Williams) marketing dept and it took a month before they got back to him! And with Sherwin Williams, it couldn’t have gone much worse. gasps Arik.

Social Media 62

Social Media Trends Viral Marketing 62

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. I remember how vulnerable I felt while job hunting early in my PR career.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Especially an online retailer.

Policies 94

Policies Twitter Facebook Writing 94

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 5 - From Red Carpet to Retail.

Marketing 48

Marketing Viral Consumer Brand 48

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Phone videos become viral, whether it’s legitimate or not. They feel like they’re not being heard, and they feel like they have no say in the matter.

Crisis 78

Crisis Local Facebook Social Media 78

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

JUNE 27, 2018

Christian faith-driven retailer Hobby Lobby and restaurant chain Chick-fil-A, for instance, seem to have accepted that their conservative political views may alienate their more liberal customers, while forging a tighter bond with their core audience of family-values shoppers. Take our hometown retailer Target, for example.

Branding 70

Branding Brand Marketing Retail 70