Onclusive

NOVEMBER 3, 2014

As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued. Interviews #measurePR PR PR analytics PR measurement PR metrics public relations Shonali Burke' There are PR folks who get it; then there are PR folks who get it.

Analytics 384

Analytics Measurement Interviews Social Media 384

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. If you’ve secured media placements, dive into how you did it—whether through positioning or coordinating interviews. If you’ve worked with social media, you probably started by putting together a game plan.

Publicity 221

Publicity How To Examples Crisis Management 221

Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Very transparent. Very honest.

Social Media 198

Social Media Branding Brand Employee 198

Deirdre Breakenridge

DECEMBER 5, 2014

I wanted a way to have all of the #Castropignano hashtags, from all those different social media sites, to appear on one page. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. And that’s how www.HashAtIt.com was created.

Engineering 413

Engineering Pinterest Social Media Radio 413

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Sword and the Script Media can help with B2B marketing, PR and social media. The full study is freely available for download here: The Superpowers Index (opens in PDF) by Dentsu. Need an extra pair of hands?

B2B 179

B2B Software Ethics Leadership 179

Sword and the Script

OCTOBER 29, 2024

We also did external comms (PR), internal comms, social media and analyst relations. And that wasn’t my team’s only responsibility.

Marketing 215

Marketing eBook Guidelines B2B 215

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

NOVEMBER 22, 2024

Offering high-quality content, such as press releases, expert commentary, and exclusive interviews, ensures materials are well-written, informative, and timely. Respond promptly to media inquiries. Prompt and professional responses to media inquiries, providing accurate and concise information, are essential.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

Media Training 282

Media Training Training Media Interviews 282

Prowly

OCTOBER 23, 2024

PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities. In some messages, she mentions the journalist’s recent social media activities; in others, she references the journalist’s article and adds a link.

How To 211

How To Pitching Analytics Software 211

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Your job is done, right? Can we see the story before you publish?”.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JULY 10, 2020

Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help women succeed in spite of the obstacles.This is a must listen for all women in comms and PR!

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Earned results aren’t usually enough for a robust PR program.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.

Media 333

Media Pitching Report B2B 333

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Or, maybe they are the political leaders in your newsfeeds on social media. Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story. This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Deirdre Breakenridge

JUNE 4, 2019

I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. These included: TRY, UNDERSTAND, SOCIAL, MEDIA, NEED, CARE, GIVE, PEOPLE, RESPOND, MESSAGE, INTERACTIVE AND EMOTION.

Ethics 218

Ethics Social Media Energy Interviews 218

Bianchi Biz Blog

JULY 25, 2024

Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness. Post the link on your social media accounts, embed it on your website if possible / appropriate.

Interviews 98

Interviews B2B Meeting Trends 98

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

JANUARY 16, 2025

With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. That is as far from public relations as you can get.

Ethics 146

Ethics Publicity Crisis Film 146

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

NOVEMBER 25, 2024

Additionally, encouraging executives to participate in speaking engagements, podcasts, and interviews allows them to share insights and expertise with a wider audience. Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage.

B2B 78

B2B Company Crisis Management Measurement 78

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Branding 256

Branding Brand Social Media Employee 256

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” This isn’t a new problem.

Software 176

Software Measurement B2B Training 176

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

On the first day of Christmas, my PR team gave to me… a last-minute media interview . On the eighth day of Christmas, my PR team gave to me … eight scheduled social media posts. What better way to enjoy the holiday than with our own spin on a classic holiday song? Please enjoy “The 12 Days of Christmas: PR Edition.”

Creativity 296

Creativity Interviews Pitching Meeting 296

5W PR

DECEMBER 5, 2024

Ensure that the brand identity is reflected in all the marketing materials, from social media posts to website design and merchandise. Leveraging Social Media Social media platforms offer a powerful way to connect with a target audience and build a dedicated community.

Video 78

Video Community Social Media Interviews 78

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Once ‘matched’ a chat will open and you can work together to set up that interview. Mention makes media monitoring so much easier.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

The Proactive Report

DECEMBER 9, 2022

It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Analytics 246

Analytics YouTube Analysis Data 246

5W PR

OCTOBER 18, 2024

Another strategy is to utilize social media. Identify the social media platforms most active for the target audience. Use social media analytics to track engagement and optimize strategy. Identify relevant journalists and media outlets covering the industry.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

MARCH 27, 2020

While social media has already made our lives seemingly accessible, Zoom conferences and interviews now feel reminiscent of the more relaxed workplace, symbolized by what was once known as Casual Friday. But I ask, how normal is it to see inside your boss and co-workers’ homes? And, here’s the bigger question.

Conference 310

Conference Meeting Interviews Crisis 310

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

PR for Anyone

SEPTEMBER 8, 2021

Start on social media and be “social.” Always be prepared for your media interview. Know who is interviewing you. Know who is interviewing you. See what kinds of things they’re posting on social media. Build a relationship with a journalist. Comment when relevant.

Television 221

Television Pitching Interviews Radio 221