Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. In my own experience with the software, I was always amazed at how it would require multiple clicks to perform operations that should have taken one. No pressure.

Creativity 103

Creativity B2B Examples Marketing 103

Critical Mention

MAY 15, 2019

Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. He’s also the founder of WordStream, the World’s top PPC marketing software company. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring.

Interviews 123

Interviews Facebook Software Social Media 123

Cision

OCTOBER 21, 2016

Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives. Read the whole story on how Cision meets the NALA’s needs!

Software 120

Software Agency Case Study Television 120

Prowly

DECEMBER 10, 2024

Dedicated PR software tools like Prowly make it easy to find Twitter mentions, set up real-time alerts, and analyze them later so that you get the full overview of what you're dealing with. Prowly is all-in-one software for PR professionals with robust media monitoring and social media listening features.

Twitter 104

Twitter Software Tools Social Media 104

Onclusive

JANUARY 10, 2018

Schedule a demo to find out how AirPR Software can help you with content marketing and PR measurement. The post AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018 appeared first on AirPR. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. Indeed, more than 12 years ago, the CEO of a PR software company that employed me observed marketing increasingly looked more like PR. to approximately $5.5

Software 103

Software Study Pitching Analysis 103

Sword and the Script

APRIL 4, 2023

The point is, a regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros. How has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Publicity 214

Publicity Software Fashion YouTube 214

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here. Talk to Us !

Software 121

Software Analysis Data Technology 121

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person.

Product Launch 296

Product Launch Training Interviews Software 296

Cision

JULY 19, 2016

Use monitoring software to research who they are, what platforms they use and their behaviors online. Watch the full interview with Jeff Barrett below! Find out what will resonate. If you want your audience to respond to your content, you first must understand what motivates them to respond. Start by identifying your target audience.

Interviews 120

Interviews Software Content Marketing Creativity 120

Flack's Revenge

MARCH 9, 2021

Mipsology’s core tech, built into its Zebra software, makes it possible to run neural network deep learning models developed for popular Nvidia GPUs on other kinds of chips. Check out the good folks at Category Design Advisors and Play Bigger ; two consulting firms who can help your company turn your core tech into market leadership.

Case Study 266

Case Study Marketing Software Technology 266

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, I know from experience, they coexist nicely.

Storytelling 146

Storytelling Data B2C B2B 146

5W PR

APRIL 13, 2025

Regular analysis allows for optimization of storytelling approaches.

Storytelling 78

Storytelling Case Study Measurement Education 78

Prowly

MARCH 12, 2025

From then on, it's just like any other media monitoring software : You create a query for your brand, keyword, competitor, or whatever else. Or, you can use media monitoring software that detects the sentiment for you. Reputation management Let's say a CEO of your company gives a controversial interview. Let's break it down.

Print 104

Print Strategy How To Newspapers 104

PRSay

SEPTEMBER 4, 2020

Know your equipment and software. Whether you use Zoom, Microsoft Teams, GoToMeeting or Google Meet, learn to use the software. We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Get camera-ready. Do you have a video-conference wardrobe?

Conference 197

Conference Video Software Privacy 197

Critical Mention

JUNE 29, 2018

Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. Matt: The brainpower and energy needs to flow through the engineering department to produce software. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. SCHEDULE A DEMO.

Engineering 97

Engineering Interviews Media Software 97

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Recruiters spend mere seconds on each résumé if HR software identifies yours as a match, so make yours count. Build and leverage your network. Generic résumés won’t stand out. ” Volunteer.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Awario

DECEMBER 1, 2020

Larry Kim is the founder of WordStream, the world's top PPC marketing software company. He's also the CEO of MobileMonkey - a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger.

Interviews 103

Interviews Marketing Mobile Software 103

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Remote voice and video communication are critical to PR work, from client meetings to media interviews. Every PR agency needs a versatile solution for meetings.

Tools 108

Tools SMB Survey Software 108

Inbound PR

JULY 10, 2018

interview and I'm delighted to introduce you today to Rafal Salak who will share with us his exciting PR career story in software and offer key advice for students and young professionals who want to learn more about the industry and how to get into it, especially if wanting to work in tech. It's time for another "Why Work in PR?"

Interviews 76

Interviews Software Twitter Industry 76

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

Software 156

Software Tools Technology Resources 156

Cision

JANUARY 13, 2017

Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell. We’re proud to have been a part of their showcase and are sharing just a small segment of the interview that particularly inspired us on leadership, prioritization and communication.

Software 120

Software Interviews Employee Leadership 120

Cision

OCTOBER 6, 2016

In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. Media monitoring software accomplishes both of these things. brand promise.

Storytelling 308

Storytelling Local Airlines Technology 308

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For many, this includes media relationship management software Cision, which can help confirm email addresses by simply plugging in the name of the reporter. However, Cision and media softwares should not be the first step in building a media list. Overreliance on software tools can result in a subpar outreach.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. The approach a greeting card company takes to segmenting its audience will be quite different from the approach taken by an organization that sells tax software. Tax software is a “grudge” purchase.

Consumer 154

Consumer Branding Brand Software 154

5W PR

MARCH 23, 2018

Voice recognition software has also significantly improved – therefore, SEO strategy will need to shift to stay aligned with how users are searching for content. In 2017, voice search saw a massive spike in popularity – and it’s only gaining more steam. Many people nowadays prefer voice search compared to typing. Linkless” Backlinks.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. He interviews one guest per episode, usually founders, scientists, or engineers.

Enterprise 160

Enterprise B2B Interviews Engineering 160

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 170

Report Pitching Media Survey 170

Agility PR Solutions

AUGUST 17, 2023

Researchers from The Harvard Business Review, in partnership with conversational recruiting software firm Paradox, studied the impact AI is having in talent-acquisition effectiveness and overall business success, and […] The post AI to the rescue: The tech makes recruiting more effective by screening candidates, scheduling interviews, and answering (..)

Interviews 78

Interviews Software Study Company 78

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. So, say that you are a software vendor that focuses on machine learning. So I asked Gabriele if they’d entertain a follow-up interview. Who sees it, shares, likes, comments?

Data 159

Data Media Software Viral 159

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. Good luck finding a webinar for PR that addresses the art of the interview. The interview starts before the interview itself.

Interviews 60

Interviews Storytelling Software Engineering 60

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Something you can do with the software: you can engage with them on social media by sending messages that are tailored to certain groups.

Analytics 120

Analytics Media Relations Media Software 120

Prowly

FEBRUARY 3, 2025

Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. With the right PR software, you can see how many journalists are reading, opening, and publishing press releases about you. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

Cision

NOVEMBER 25, 2015

Interviews. Let’s say you run a content marketing firm, and you cater to software companies. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Interview someone at a conference. Roundups of your best posts.

Content Marketing 120

Content Marketing Marketing Infographics Software 120