Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Write bullets, not novels. Sound bites.

Interviews 120

Interviews How To Media Media Training 120

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 117

Social Media Study Blogging Company 117

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. It will help you focus on exactly what you need to cover and where.

Writing 108

Writing Case Study Study Branding 108

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Comment: This finding has shown up in the study in prior years as well. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying.

Leadership 126

Leadership B2B Study Survey 126

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 189

Writing Communications Marketing B2B 189

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Attend and facilitate media interviews; network with reporters and editors. Assist in the research, writing and development of new business proposals and presentations.

B2B 203

B2B Policies Case Study Enterprise 203

Critical Mention

FEBRUARY 12, 2019

I reached out to blogs myself, and many didn’t write back. Billboard , however, did write back and started covering me. For those that don’t write back but have covered me before, I send out personal emails asking if they were willing to write about me again. It’s a highlight of my career so far.

Interviews 91

Interviews Film Instagram Writing 91

ImPRessions - Crenshaw Communications

MAY 4, 2018

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Networking isn’t only about getting interviews. Research specialist sectors. Talk to everyone.

How To 189

How To Nonprofit Interviews Privacy 189

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. After finishing her Master’s Degree in English studies, she pursued a career in content and technical writing in digital marketing.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

PRSay

DECEMBER 3, 2024

Don’t have a case study yet? Interview for story. When you’re interviewing, ask “when” questions. I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. Add a request for stories on your website, point of purchase or product itself. Create a scenario.

Case Study 148

Case Study Interviews Newspapers Employee 148

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

MAY 18, 2017

This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Media appreciate brevity, clarity and no wasted words, though not at the expense of sloppy writing. Know who you will offer up for interviews and make sure they’re prepared.

Media 212

Media Pitching Report Interviews 212

PRSay

MAY 10, 2019

Here are five tips on how to make your writing resonate with readers. Compare these two leads for an article on increasing employee engagement: Unfocused: An engaged employee is more productive, according to many studies. See how each subhead below teases the reader about a specific tip in an article about how to ace a job interview.

Employee 158

Employee Writing Training Social Media 158

Prowly

OCTOBER 23, 2024

Best practices for writing Dawn begins by writing a default draft that’s structured as a cold email , relevant to all journalists in the contact list. PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities.

How To 211

How To Pitching Analytics Software 211

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. This approach can include providing quotes, participating in interviews and podcasts, or becoming a regular contributor to relevant publications. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

PRSay

AUGUST 8, 2023

Communicators are currently using AI to summarize content (41%), do legwork and inspire thinking (35%), produce content faster (28%), conduct research (26%), write press releases (17%) and write speeches (14%).

Study 78

Study Communications Conference Survey 78

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. They made an introduction, and I went to work trying to convince them to do a case study.

B2B 111

B2B Case Study Study Conference 111

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Know who you pitch. Understand newsworthiness.

Report 174

Report Local Media Pitching 174

Sword and the Script

JULY 9, 2024

The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. There are lots of other studies about content and blogging that have similar findings. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia.

Survey 147

Survey Journalism Report Pitching 147

ImPRessions - Crenshaw Communications

MARCH 17, 2017

The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability.

Training 159

Training Pitching Writing Video 159

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. You’ll learn a lot that will inform your writing.

Survey 116

Survey B2B Marketing Interviews 116

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code. Propel launches 2.0 of its software with another dose of AI.

Software 155

Software Measurement B2B Training 155

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. Let’s say we would pitch a city data study like the Wall Street Journal’s Top Tech Cities in the UK , and Norwich came in first place.

Pitching 126

Pitching How To Digital PR Data 126

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. It may seem obvious, but study the publication you’re pitching, and read more than one issue. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). And PR success comes more easily with sales success, case studies, and testimonials from happy customers. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Deirdre Breakenridge

NOVEMBER 23, 2016

I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? There’s no shortage of things to write about and most media don’t care about your news or your stories, as noted above. PR should interview the execs to dig for story gold. That’s up 17% from the same survey last year.”.

Survey 195

Survey Journalism Agency Data 195

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant.

Writing 71

Writing Pitching Study Data 71

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. How is a submarine thriller a study in PR?

Tools 170

Tools Government Crisis Public Affairs 170

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. 2. This ties in with the figures from the US Financial Literacy Study. How to Craft High-Quality Content . It was an “Aha!

B2C 157

B2C Study Exercises Sports 157