Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts.

Case Study 83

Case Study Digital PR Study Tools 83

PRSay

MARCH 15, 2021

Learn more about scientific approaches for writing messages that readers want to read. Join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting April 5. You’ll leave with tips, tricks and techniques for writing messages that draw readers in and move them to act. Get FREE writing tips here.

Writing 190

Writing Insurance Insurance Training 190

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 140

Case Study Study Video Writing 140

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 138

Writing Nonprofit Storytelling Corporate 138

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 170

Study Communications Survey Pitching 170

Agility PR Solutions

NOVEMBER 16, 2022

Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader.

Writing 85

Writing Study Marketing Publicity 85

PRSay

AUGUST 8, 2023

Communicators are currently using AI to summarize content (41%), do legwork and inspire thinking (35%), produce content faster (28%), conduct research (26%), write press releases (17%) and write speeches (14%).

Study 78

Study Communications Conference Survey 78

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

PR Fuel

APRIL 26, 2023

When you write a press release, you’re going to need to come up with a headline for it. According to a recent study, using. Read More The post Fundamental Elements You Need to Write a Press Release appeared first on eReleases.

Writing 52

Writing Study 52

Contently - Strategy

AUGUST 18, 2021

Many popular authors and journalists write at an elementary or middle school reading level. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 145

Study Brand Branding B2B 145

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

Maxim Behar

APRIL 14, 2024

I started working at the age of 13 and transitioned through quite a few exciting professions – carpenter and locksmith- while simultaneously studying in Prague at two universities – the Economic University and Charles University. I started writing back in my high school years when I accidentally came across a typing machine.

Writing 59

Writing Social Media Meeting Facebook 59

ReimaginePR

APRIL 9, 2020

Secretly compelled head implants kids, Therapist IV Intel specialist about the physicians, military study. All decent writing is structured. Training writing documents using a timer to achieve an incredible sense of how quickly you must write. The book will foster your existing understanding and creating abilities.

Study 120

Study Analytics Writing Measurement 120

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 98

Creativity Study Ethics Publicity 98

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. 1) Content marketing benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Melissa Agnes

AUGUST 8, 2019

If you are thinking of writing a book and are looking for the perfect partner, there aren’t many companies that I recommend as confidently, as loudly, or as enthusiastically as I do Mascot Books. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. The post 5 Solos Share Best Practices for Writing a Compelling Proposal appeared first on Solo PR Pro. Read on for their helpful tips.

Writing 104

Writing Analysis Case Study Video 104

Flack's Revenge

AUGUST 24, 2017

All eyes turned to me when the topic of an obituary came up, as I write and work with the press (sure, it’s great to have doctors, lawyers, accountants in your family, but PR is needed too). My dad’s obit was the toughest thing to write because it was through tears – but also the easiest. Dr. Herbert Z.

Writing 120

Writing Leadership Study Course 120

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. In addition, those that write out a strategy tended to actually follow it: “To take it a step further, 62 percent of the most effective marketers also say they follow the strategy ‘very closely.’”.

Content Marketing 127

Content Marketing Study Marketing Survey 127

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

OCTOBER 23, 2018

These organizations have a content marketing plan in writing. The experience of writing and pitching content intended for editorial contacts makes content marketing instinctive. This is a ridiculous idea that grew out of a single and small study conducted by Microsoft several years ago in Canada and has not been replicated.

Content Marketing 108

Content Marketing B2B Study Marketing 108

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 136

How To Writing Study Training 136

Newsfile

MAY 11, 2023

By Melissa Strle According to The University of Oxford and Arabesque Partners meta-study , 88% of research shows that solid ESG practices result in better operational performance of firms. It’s no wonder then that many businesses choose to write a press release about ESG news.

Writing 52

Writing Energy Training Education 52

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 191

Case Study Training Writing Storytelling 191

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. 1) How long does it take to write a blog post? While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose. The study is careful to point out that the data does not say longer posts are always better.

Study 81

Study B2B Marketing Survey 81

Agility PR Solutions

FEBRUARY 21, 2024

But new research from writing assistance tool Grammarly has pinpointed the tool out there that could help—and what else could it be but generative AI, the modern-day business cure-all. The firm’s new study reveals the potential of GAI to save a staggering $1.6

Communications 106

Communications Company Study Tools 106

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. The post Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU appeared first on BuzzStream. This happened to be the case for Truliant.

Case Study 113

Case Study Study Strategy Leadership 113

PRSay

DECEMBER 20, 2023

Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In the process, you should be exposed to new trends, tools, case studies and research that can help you better prepare or judge award entries. It helps you identify and eliminate fluff.

Publicity 176

Publicity Case Study Ethics Study 176

Buzzstream

NOVEMBER 21, 2019

We recommend examining how individual publications write their headlines, and mirroring that in your pitches. For example, if we are pitching UK tabloids we might write a subject line such as: ‘RE- VEALED how the UK really feel about Alexa and Google Home’.

Writing 59

Writing Travel Pitching Study 59

Cision

APRIL 20, 2017

Don’t Make Unsubstantiated Claims You can’t claim that your cat food makes cats live longer unless you have a scientific study proving that. Whatever your customers are telling you, you can consider these to be your product’s benefits. So don’t say it.

Writing 198

Writing Web System Study 198

Sword and the Script

FEBRUARY 29, 2020

Keep in mind if the length of content matters, as this study suggests, the listicle posts must have depth and quality. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” This finding is in line with the findings in the study above. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home. The humble customer testimonial still works.

Case Study 390

Case Study B2B Study Interviews 390