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Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

With already over 600 tickets sold to individuals that reportedly include Justin Bieber and Leonardo DiCaprio, Virgin Galactic appears to be leading the space tourism race. Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029. Maybe space tourism is doing and can do more earthly-good than many realize.

Tourism 116
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316
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How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

After the initial interview, my boss created my role which plays directly to my strengths—media and relationships. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. She told me about a new position that was opening up and encouraged me to apply.

How To 197
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Get published.

Branding 189
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How Can Brands Put Crises Into Context?

Cision

This reality is terrifying, if your brand is not equipped with the right best practices and social monitoring and engagement technology. He did not push local tourism partners to secure TV interviews. Brands can’t control the message on social.

Branding 120
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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin. Consider variations in technology access that may impact consumer habits.

Marketing 101
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Behind the Headlines With Nick Hawley

Cision

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120