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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: How do you see PR & content marketing evolving in 2018?

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Have you ever considered using public relations as a lead generating tool? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject.

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Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Here are 8 tech PR tools for a B2B thought leadership plan. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications. Stellar bylined content. Expert commentary.

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

And issue management can be regarded as a powerful tool for crisis prevention. For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Of course they are closely related.

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How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

Deirdre Breakenridge

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. You can also ensure your audio tools don’t just amplify your voice but also work to amplify your image. #1