ReimaginePR

NOVEMBER 4, 2020

These Zoom Interview Tips will make you smile with confidence too! Whether it’s for a job or a media hit, these Zoom interview tips will help you That new job or life-changing feature on your brand could be just a few Zoom interviews away. But that’s not appropriate for all seasons or types of interviews/meetings.

Interviews 156

Interviews Film Skype Privacy 156

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows. This way they’ll feel comfortable on the day of the interview.

Pitching 350

Pitching Interviews B2B Leadership 350

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . The ROI may not happen overnight. .

Agency 353

Agency Interviews Pitching Retail 353

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject.

Tools 130

Tools How To Publicity Interviews 130

Prowly

JANUARY 14, 2025

Heres how Prowly will help you understand journalists and their audiences like no other tool on the market. Use a single tool to quickly scan journalists online activities, publishing frequency, X (Twitter) following, timezone, domain traffic, and in-depth audience profiles (more on that later ). Do everything in one tool.

Pitching 104

Pitching Data Analytics Writing 104

5W PR

NOVEMBER 22, 2024

Media relations remains a powerful tool for driving business success and shaping public perception. The Importance of Media Relations in PR Media relations serves as a powerful tool for brand awareness. Positive media coverage can significantly increase brand awareness and reach new audiences. Respond promptly to media inquiries.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome.

Software 176

Software Measurement B2B Training 176

Prowly

DECEMBER 10, 2024

Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy. In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR.

Twitter 104

Twitter Software Tools Social Media 104

PRSay

JANUARY 16, 2025

As I said in my post: When I am being interviewed for a potential scope of work, and I am told the work will be to spin something or fix something or be disingenuous or bury something or someone, I walk away from that assignment. Again, this is not my role nor my purpose.

Ethics 146

Ethics Publicity Crisis Film 146

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Media moves on Twitter.

Agency 310

Agency B2B B2C Pitching 310

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Tools and Techniques Media Monitoring Services: Tools like Meltwater , Cision , and Mention track where your press release is picked up and covered.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 246

Analytics YouTube Analysis Data 246

PRSay

DECEMBER 12, 2024

Just as you would prepare for any media interview or new business pitch, taking time to reflect before your review will help you take control of the narrative, highlight your impact and demonstrate your potential for growth. Set clear goals. Collaborate with your manager to outline SMART goals.

Measurement 141

Measurement Resources Examples Conference 141

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Consider offering exclusive interviews or access to experts. Use media monitoring tools to track mentions of the brand, competitors, and industry trends.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. For B2B businesses, Instagram TV (IGTV) will be a great platform to share tutorials, in-depth videos about your product or service, interviews, tours, etc.

Social Media 272

Social Media Trends Media Instagram 272

ReimaginePR

NOVEMBER 1, 2020

While you’re here, why not check out our other how to use Zoom articles, including one on Zoom Interview Tips and another on Using Zoom Meetings to Host Panel Discussions. The post How to Work Zoom appeared first on ReimaginePr.com.

How To 317

How To Video Interviews Meeting 317

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. This transformation does not come easily and is not solely due to the courses we’re offered. Through networking, the possibilities are endless.

Internal 398

Internal International B2B Construction 398

ImPRessions - Crenshaw Communications

JULY 19, 2022

And there are a number of tools – both free and subscription-based – that help generate a steady stream of opportunities. Taking a few minutes to browse these lists is a good practice for identifying story ideas and interview opportunities. While they’re a great tool for PR people, it’s easy for your submission to be overlooked.

Pitching 304

Pitching Report Data Tools 304

Prowly

APRIL 10, 2025

Ready to use a tool that will increase your brand visibility? A tool like Prowly helps you monitor your own mentions and those of your competitors. However, you can do it automatically with Prowly and other PR tools. Once again, it's almost impossible to do this manually, but a tool such as Prowly can help.

Brand 104

Brand Branding How To Measurement 104

5W PR

JANUARY 14, 2025

Utilize media monitoring tools to track publications and journalists covering the brand’s niche. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

PRSay

NOVEMBER 25, 2024

LinkedIn is a primary recruitment tool. Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Polish your materials using AI tools, but personalize each version, and save it as “FirstLastName.” Maximize LinkedIn. Build and leverage your network.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. In fact, I know from experience, they coexist nicely.

Storytelling 146

Storytelling Data B2C B2B 146

Contently - Strategy

AUGUST 16, 2024

What B2B companies are successfully building their brands using LinkedIn’s organic and paid marketing tools? While LinkedIn offers a wide range of B2B marketing tools and features, at its core, it’s still an online community, and GE hasn’t forgotten that. But what does LinkedIn think of the brands using its platform?

LinkedIn 98

LinkedIn Examples Brand Branding 98

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Interview industry experts, influencers, or customers to share their insights and stories. Use analytics tools to track key metrics such as views, shares, likes, and comments.

Storytelling 78

Storytelling Brand Branding How To 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Promote a case study or whitepaper.

Instagram 333

Instagram B2B B2C Case Study 333

Presspage

JANUARY 21, 2025

Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. Press releases are a versatile tool, but theyre not one-size-fits-all. However, this evolution has not diminished the importance of the press release. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

MARCH 19, 2019

For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Deirdre Breakenridge

JUNE 4, 2019

” For the purposes of my one-on-one interviews, “Leaders” were defined as their own company leaders, business executives from familiar brands, or from the brands and the causes they cared about, and political leaders too. I also started to uncover the types of interactions Millennials expected from their “Leaders.”

Ethics 218

Ethics Social Media Energy Interviews 218

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Now, these are tools that they need to use to do their jobs. For your PR team, this should be seen as a positive. Nimble coverage is crucial.

Skype 199

Skype Media Interviews Advertising 199

ImPRessions - Crenshaw Communications

APRIL 17, 2020

PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates, host new business meetings, conduct weekly calls with clients, and even arrange media interviews. Slack is an essential tool for PR pros when WFH. Fun with backgrounds. Okay, you knew this one.

Meeting 308

Meeting Interviews Report Video 308

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. Campaign is an international brand with multiple specialized sites for countries and regions, so it’s a great tool for keeping tabs on news taking place outside the US.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Prowly

MARCH 12, 2025

It was slow, meticulous workyet it's still the only way some of us do it, even though there are print monitoring tools for that. Print monitoring tools like Prowly provide an automatic print clipping service. To fully utilize your print monitoring tool, you should aim to understand the media landscape, not just find relevant mentions.

Print 104

Print Strategy How To Newspapers 104