Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code. I wonder if we are doing that with words too.

Software 176

Software Measurement B2B Training 176

Sword and the Script

DECEMBER 26, 2023

On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” The question is, for good or bad?

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

Tools Writing Pitching Web 98

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Ann: Oh boy. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Communications Conversations

APRIL 30, 2019

And, if you listen to many in the influencer marketing “industry” you’ll hear a common refrain: you need to use XYZ tool. Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand.

Tools 111

Tools Twitter Local Pitching 111

ImPRessions - Crenshaw Communications

JULY 19, 2022

And there are a number of tools – both free and subscription-based – that help generate a steady stream of opportunities. Taking a few minutes to browse these lists is a good practice for identifying story ideas and interview opportunities. While they’re a great tool for PR people, it’s easy for your submission to be overlooked.

Pitching 304

Pitching Report Data Tools 304

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. LinkedIn is a primary recruitment tool. Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Utilize media monitoring tools to track publications and journalists covering the brand’s niche. Analyze their recent coverage, areas of interest, and preferred interview formats.

How To 78

How To Media Case Study Technology 78

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. But do you have the right strategies and tools?

Pitching 104

Pitching How To Media B2B 104

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. This post and a new feature on insight tool BuzzSumo holds a lot of the answers!

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 109

Writing Case Study Study Insurance 109

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. It’s a tool that helps content marketers visualize their content plan for a specific period of time. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. It’s a great tool to make sure that a valuable post doesn’t just sit on the shelf. March: Revisit Your Best Content. This is great fodder for future content. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Remote PR Jobs

JULY 19, 2024

Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites. Webinars and Podcasts: Host webinars or podcasts to discuss PR topics, interview industry experts, and provide actionable tips.

Case Study 227

Case Study Conference Local Trade Shows 227

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

Trends 104

Trends Reddit Pitching Data 104

Rock the Status Quo

OCTOBER 27, 2014

Interview them and share THEIR opinions, not yours. Interview them and share THEIR opinions, not yours. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. One caveat – MAKE SURE it actually is their voice.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Employee Policies 272

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Flack's Revenge

JULY 28, 2020

I first met Mitchell when we were both on a panel at Neal Schaffer’s and Brian Mahony’s Social Tools Summit (by the way Neal has a new book on influencer marketing that you should check out ). We kept in touch and Mitchell recently invited me to do a live video interview. I quickly and graciously accepted.

Branding 136

Branding Brand Interviews Video 136

Presspage

JUNE 23, 2021

The benefits of this approach are two-fold: it removes manual work, and (provided you have the right tools) you’ll be able to monitor your contacts’ engagement based on their interactions with your content. Tools are acquired as ad-hoc solutions and not with a goal-based approach.

Communications 210

Communications Measurement Tools Enterprise 210

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. I’ve interviewed so many journalists.

Pitching 130

Pitching Television Interviews YouTube 130

Polaris

NOVEMBER 19, 2014

The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. and how these pressures can affect the interview process. Here’s how.

Media Training 137

Media Training Training How To Media 137

Deirdre Breakenridge

DECEMBER 4, 2018

Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Below are some of the biggest themes and my favorite quotations from this year!

Pitching 211

Pitching Crisis Consumer Storytelling 211

Ishmael's Corner

SEPTEMBER 7, 2014

As a tool to hammer home this point, I’ve started using the Budweiser Puppy love video that misted eyes during last year’s Super Bowl. One of my favorite lines on this topic comes from Fortune journalist Patricia Sellers, who closes an interview with: “If failure isn’t part of the story, I’m not that interested.” (You

Video 144

Video Storytelling Interviews Creativity 144

The Stalwart Blog

JUNE 24, 2014

In the past, I have been asked in an interview about something from an internship that I could not remember. It is very beneficial to write everything down because as the weeks pass, important information is easily lost. I recommend writing down everything you work on day by day so you never forget. Make Goals. Ask Questions.

Journalism 127

Journalism Marketing Interviews Internal 127

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Buzzstream

NOVEMBER 21, 2024

Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. This newsletter is an invaluable tool for inspiring and ideating. He uncovers new tools, tactics, and tips in this digestible newsletter. He only has a few issues at the time of writing, but the quality is top-notch.

Digital PR 62

Digital PR SEO Web Resources 62

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). I’ll be writing more on this topic, and posting about tools that can support ABM PR. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Email is best to get it in writing. Who is the contact at Inside Nova who writes about residential real estate?

Real Estate 223

Real Estate Local Pitching Media 223

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 127

B2B Company Survey Enterprise 127