article thumbnail

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Some examples include: Solicit interviews with independent speakers and panelists. Talk to Us!

article thumbnail

How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features.

article thumbnail

How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility.

article thumbnail

12 Months of Content Marketing For 2018

Cision

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. If you’re struggling for fresh content or just need a different perspective, try adding new and interesting voices to your content through expert interviews and Q&A. July: Leverage What You Learn.

article thumbnail

Where can I find clients who need my PR services?

Remote PR Jobs

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.