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The decline of B2B tradeshows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.
Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Some examples include: Solicit interviews with independent speakers and panelists. Talk to Us!
Because trade and business media typically cover the conferences and tradeshows in their categories, a speaking slot can drive exposure to media and thus, interviews and features.
SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and tradeshows for sponsorships and speaking opportunities to gain customer and media visibility.
If you attend industry tradeshows or conferences, don’t keep what you learn under wraps. If you’re struggling for fresh content or just need a different perspective, try adding new and interesting voices to your content through expert interviews and Q&A. July: Leverage What You Learn.
TradeShows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.
This year, the four-day Vegas tradeshow is expected to be the largest yet. As you build your final media list and schedule in-person interviews, we compiled a list of media friendlies, creators, and reporter teams who will be at CES 2024. We’re counting down the days until CES 2024 ! Get those pitches ready!
Mission-critical tradeshows have ceased. We know of B2B marketers who had planned on attending 100+ tradeshows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual tradeshow events? Your customers are consumed with uncertainty and, in some cases, vanishing.
Because trade and business media typically cover the conferences and tradeshows in their categories, a speaking slot can drive exposure to media and thus, interviews and features.
Now you need to make sure your client is adequately prepared for the interview. If several briefings are taking place in a condensed timeframe, such as for a tradeshow, these sheets might be upsized to a formal briefing book. Some spokespeople read briefing documents religiously, while others just read the top line items.
Consider who the best person is to direct questions or interview requests to about your news. So if you’re exhibiting tomorrow at a tradeshow, make sure that press release goes live before the event starts so people can plan to visit your booth. If not, think long and hard about who the contact should be; it might not be you.
Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. A theatrical product unveiling works best within a tradeshow that offers a captive audience of working journalists, like CES. How does a communications professional manage the risk of breaking news?
This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Attending conferences and tradeshows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings. in person and 40.1K digitally).
How do you stand out during and after job interviews? Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national tradeshows, and building and maintaining the company’s social media networks. And many more!
Now I was in NYC at an audio tradeshow and basking in all the gear. After flailing around after college, going on a European tour with my bros, and striking out on the job front for the better part of a year, I had lined up an interview with this man at an audio company in nearby New Jersey. That was 35 years ago.
Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. Speeches – at industry conferences, tradeshows and other events which can be repurposed as articles, blog posts and white papers.
I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next tradeshow I’m covering.
For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!
Now I was in NYC at an audio tradeshow and basking in all the gear. After flailing around after college, going on a European tour with my bros, and striking out on the job front for the better part of a year, I had lined up an interview with this man at an audio company in nearby New Jersey. That was 35 years ago.
Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. ” I pressed him further, and he responded with the tradeshows and industry associations. Financial services firms worship them. ” Ba dum.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
BRAND PERSONAS Whether its founders, brand experts, or influential third-party partners such as stylists, trichologists and dermatologists – beauty brands today are winning by engaging these personalities to fuel storytelling – leveraging them for events, media interviews and social content.
I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major tradeshow or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Prepare before you pitch.
Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. the reporters likes to schedule interviews through? What’s a marketer to do? Source: TriNet’s Twitter.
If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire. The fact that a journalist has agreed to check out a product you have, visit your booth at a tradeshow, or conduct an interview, means they already have you in mind.
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a tradeshow or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing.
If your organizations’ brand and mission relate to either of these themes, consider doing video interviews with experts attending the conference they can speak first-hand to the consumerization of healthcare – from interviewing start-ups being showcased in HX360 to notable patient influencers like Regina Holliday. Don’t do it.
So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.
Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout tradeshows SIHH and Baselworld, the team were excited to board the plane to Switzerland!
CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location.
This tradeshow, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Media interviews, press releases , and social media engagements can further amplify the reach of the showcased products, driving consumer interest and sales.
I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first tradeshow experience.
She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics tradeshow.
How B2B Marketing Can Get More out of TradeShows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Last week I got a list of media registered to attend a popular tradeshow. Which leads me to the second problem. The alternative? Talk to Us
Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies.
That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach.
I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel.
People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.
With such a high concentration of news and innovation in one place, it’s no surprise that tradeshows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a tradeshow. Invites for demos, mini booth events (autographs, photo ops), or interviews.
Tradeshows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your tradeshow presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. 5) The Realities of Making Appointments at TradeShows Alan Weinkrantz PR Weblog The good news about tradeshows?
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.
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