PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

Trends 246

Trends Television Exercises Pitching 246

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou. Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. These kind of interviews are often “gateway PR” to a profile or other more prominent piece down the road.

Hotels 200

Hotels Local Interviews Viral 200

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises. Interview with Taylor Guitars: The Power of Real-Time Communication.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. Don’t be too prepared for that CEO interview. The best way to measure PR is by the number of interviews secured.

Skype 149

Skype Interviews Viral B2B 149

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. For example, if you know you might be in hot water because one of your C-level executives said something that was misconstrued by an interviewing journalist, you can set up a New mention alert.

Twitter 104

Twitter Software Tools Social Media 104

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. TRY PROWLY FOR 7 DAYS FREE #4 Focus groups and interviews To build a focus group, start by defining clear objectives.

Examples 104

Examples Branding Brand How To 104

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

PRSay

APRIL 18, 2024

I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour. Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites.

Leadership 187

Leadership Storytelling Viral Banking 187

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

Training 148

Training Social Media Video Employee 148

Flack's Revenge

MARCH 8, 2018

They also mentioned a recently released Chrome extension that they say predicts content virality. So I asked Gabriele if they’d entertain a follow-up interview. In summary, I came away from the webinar even more excited about Newswhip. But I wanted to learn more, and had some questions. She said yes. Stay tuned for more.

Data 159

Data Media Software Viral 159

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview.

B2B 120

B2B Strategy Case Study Interviews 120

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? So when you do land that interview, you nail it. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. all about speaking from your power.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. We film an interview with you. Search hashtags related to your industry and see what topics are people are talking about. I did this video about TikTok. Let TikTok Be Your Publicist. This video should give you some idea too. We write video scripts.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. It’s the kind of treatment you can only imagine if he were a potential threat to the flight’s safety, not an ordinary passenger. We explained the scenario to the customer,” Mr.

Airlines 159

Airlines Hotels Crisis Reputation 159

Shift Communications

SEPTEMBER 22, 2014

So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. And rumor has it that our resident ninja, podcaster and VP of Marketing Technology rigged a mobile TV studio and filmed a FutureM/INBOUND video interview series – but shhhh, that’s still classified info!

Report 135

Report Mobile Pinterest Conference 135

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Consider the young woman who showed up a month early for a Skype interview at Microsoft and proceeded, as anyone would, to send a note to the recruiter asking what’s up. Her self-deprecating tweet about the mistake went viral, which prompted Microsoft reps to offer reassurance.

Internal 160

Internal International How To Skype 160

Axia PR

MARCH 6, 2024

Can you ask for interview questions ahead of time? Even the most seasoned spokesperson is constantly learning how to approach the media landscape to avoid saying the wrong thing and going viral. Are there any “gotcha” questions, and how should you answer them? How do you discuss something you don’t want to appear in print?

How To 71

How To Viral Media Training Print 71

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Did one of your whitepapers go viral—backlinked by many notable websites? For example, an educational video about how to interview your customers would be beneficial in the long term. Blog post to guest post.

eBook 141

eBook YouTube Video Social Media 141

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. A year later, the startup has rebranded as Stockwell. In this case, it was the earned media coverage around the launch that seemed to precipitate the backlash. You never forget your first apology.

Corporate 149

Corporate Viral Community Crisis 149

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. to viral social media campaigns. . How do you envision the future of PR? Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

Buzzstream

NOVEMBER 21, 2024

Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. If you’re keen to learn more, check out our podcast interviews with James Brockbank of Digitaloft, Ross Hudgens of Siege Media, and Nicole DeLeon at North Star Inbound—to name a few. These days, you can’t miss Mark.

Digital PR 62

Digital PR SEO Web Resources 62

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. What was your most popular video? It’s a summary of our test of how good Google Now, Microsoft Cortana, and Apple Siri were at answering questions.

Video 153

Video B2B Film Marketing 153

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers. But what else made a splash in November?

Branding 78

Branding Brand Retail Viral 78

Axia PR

SEPTEMBER 25, 2018

Did you know that seasoned professional journalists use three independent sources when researching, interviewing, and compiling information for a typical news article? Yet, sensationalized stories are the ones that gain traction and viral exposure. How, then, can companies earn media coverage and rise above the fray?

Viral 63

Viral Interviews Company Media 63

Melissa Agnes

FEBRUARY 5, 2018

The important conversation to have with your legal team, prior to experiencing a viral issue or crisis. Tune in to our conversation here: Subscribe to FIR on iTunes or for Android. **. Crisis Ready. The book to help you build an INVINCIBLE brand. By Melissa Agnes.

Crisis Management 100

Crisis Management Viral Crisis Leadership 100

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. CX goes hard. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? This curiosity, along with hours of research, hundreds of interviews, and the review of numerous academic papers, led Snow to find the common patterns within rapidly growing technology companies.

Airlines 100

Airlines Viral Sports Ethics 100

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. However in terms of being inspired by reading I recently finished a great book by Tina Fey.

Creativity 120

Creativity Comparison Consumer Examples 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. As of this post, it has reclaimed $134B in lost market value. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. Mark Zuckerberg’s first post-IPO interview at TechCrunch Disrupt pointed to one way this could happen: search that isn’t Google. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire.

Facebook 106

Facebook Mobile Google Viral 106

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

PRSay

FEBRUARY 21, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. This is their job interview for future sponsorships and opportunities. I wouldn’t say it’s an attention-grabbing ploy, as it it provides a deeper fan experience.

Sports 94

Sports Communications Viral Fashion 94